Super C has opened its 122nd supermarket in Magog, Quebec, following an investment of nearly C$10 million. The new 35,700-square-foot discount grocery store will employ close to 100 people and expands Super C’s presence to six locations in the Estrie region. The opening forms part of the retailer’s ongoing expansion strategy to strengthen its discount supermarket network across Quebec while improving access to affordable groceries and modern shopping services.
What is Super C?
Super C is the discount supermarket banner of METRO Inc.. Operating across Quebec, the chain focuses on value-priced grocery shopping while offering fresh food, grocery essentials, and services such as Click & Collect and home delivery. The retailer is also part of the Moi rewards loyalty program shared across several METRO banners.
At a glance
- Super C has opened its 122nd store in Magog, Quebec.
- The project represents an investment of nearly C$10 million.
- The supermarket covers more than 35,700 square feet.
- The new location will employ close to 100 people.
- The store becomes Super C’s sixth location in the Estrie region.
- Customers can shop in-store, through Click & Collect, or use home delivery.
- Super C donated C$5,000 to Moisson Estrie to support local food assistance.
Why is the new Super C store significant?
The Magog opening reflects Super C’s continued investment in expanding its discount grocery network across Quebec. By adding another modern supermarket, the retailer increases shopping capacity in the region while strengthening its position in the competitive Canadian discount grocery sector.
The investment also supports local employment and introduces additional grocery options for residents through a larger retail footprint and expanded customer services.
What does the new supermarket offer?
The new store has been designed to provide a modern grocery shopping experience. Customers will find wide aisles, self-checkout lanes, Click & Collect services, and home delivery alongside a broad assortment of fresh and grocery products.
The supermarket also features fresh meat prepared on-site, organic and natural products, value-size grocery formats, an Aki Sushi counter, craft beers and microbrews, and bakery products from Première Moisson.
How does the store support the local community?
Alongside the opening, Super C presented a C$5,000 donation to Moisson Estrie, continuing its partnership through the One More Bite food recovery program. The initiative supports local food assistance while helping reduce food waste across participating stores.
Customers also have access to the Moi rewards program, allowing points to be earned and redeemed across nearly 900 participating stores operating under METRO, Super C, Jean Coutu, Brunet, Première Moisson and other participating banners.
How does this fit Canada’s grocery retail market?
The opening highlights continued investment in physical supermarkets despite the ongoing growth of digital grocery shopping. Canadian retailers are increasingly combining modern store formats with omnichannel services such as online ordering, collection points and home delivery to improve customer convenience.
This expansion also reflects continued competition within the Canada supermarket sector, where major grocery chains are investing in both new locations and upgraded shopping experiences to strengthen their regional market presence.
What happens next?
Following the opening of its Magog supermarket, Super C is expected to continue executing its expansion strategy across Quebec while investing in modern retail services and value-focused grocery offerings. The new store strengthens the retailer’s regional network and supports METRO’s broader objective of growing its discount grocery business while serving local communities.
