Albert Heijn is expanding the use of artificial intelligence across its customer platforms and internal operations in the Netherlands, as the retailer pushes further into AI-powered grocery shopping and workplace technology.
The supermarket chain announced new AI features for customers inside the Mijn AH App, alongside expanded AI tools for store employees and headquarters teams. The move strengthens Albert Heijn’s position as one of Europe’s most active supermarket retailers in large-scale AI deployment.
More than 5 million customers currently use the Mijn AH App. Albert Heijn said over 250,000 customers already use an AI-translated version of the app, while its AI assistant “Steijn” has handled more than 1 million customer interactions.
One of the biggest additions focuses on social shopping. Customers can now share recipe videos from Instagram into the Mijn AH App, where AI automatically converts the content into recipes and shopping lists. Albert Heijn said TikTok integration will follow later this summer.
The retailer is also expanding the capabilities of Steijn. The AI assistant will increasingly provide personalized recommendations based on customer preferences, including shopping ideas, breakfast suggestions, and party food planning.
Albert Heijn is also connecting its Allerhande recipe platform with ChatGPT. Customers will soon be able to search through more than 25,000 recipes using ChatGPT before being redirected back into the Mijn AH App to complete their shopping journey.
AI Expands Across Albert Heijn Operations
The supermarket chain is also increasing AI adoption across store and office operations.
Albert Heijn said store employees already conduct more than 50,000 weekly conversations with AI assistants designed to support daily tasks on the shop floor.
At headquarters, employees are using AI tools through the internal “AH GPT” environment, where staff can build and share their own AI agents. The company said around 3,700 employees actively use the platform each month.
The retailer also launched initiatives designed to improve AI knowledge among employees, including an “AI Booth” workshop program and its annual 24-hour Hackathon focused this year on agentic AI development.
The expansion reflects a wider shift across the supermarket sector, where retailers are increasingly investing in AI-powered customer experiences, automation, and operational efficiency. Retailers across Europe are accelerating investments in conversational commerce, personalized grocery shopping, and workforce productivity tools as AI adoption moves deeper into everyday retail operations.
The latest announcement further strengthens Albert Heijn’s role in the growing Netherlands retail technology sector, where supermarkets are increasingly using AI to reshape both customer engagement and store operations.
Editor’s Note: This article is based on information released by Albert Heijn about new AI-powered customer and workplace tools, including social shopping, recipe discovery, and internal AI assistant development across its retail operations in the Netherlands.
