The top 10 fresh produce companies in the Netherlands are:
- The Greenery
- Bakker Barendrecht
- Harvest House
- Oxin Growers
- Nature’s Pride
- Staay Food Group
- ZON Fruit & Vegetables
- Royal Fruitmasters
- Dole Netherlands
- Van Gelder
These companies form the core of the Dutch fresh produce supply chain. Together they cover:
- greenhouse vegetable production
- fruit growing
- imports and re-exports
- ripening and packaging
- logistics
- supermarket supply programmes across Europe
The Netherlands is a major producer of vegetables. It is also one of the most important fresh produce logistics and distribution hubs in the global food supply chain.
It supplies supermarkets across Germany, the UK, Scandinavia and other European markets.
At a Glance — Top 10 Fresh Produce Companies in the Netherlands
| Rank | Company | Country | FY Revenue | Industry Role |
|---|---|---|---|---|
| 1 | The Greenery | Netherlands | ~€1.1B (2024) | Cooperative, retail supply |
| 2 | Bakker Barendrecht | Netherlands | ~€950M | Supermarket supply (Greenyard) |
| 3 | Harvest House | Netherlands | ~€850M | Greenhouse vegetables |
| 4 | Oxin Growers | Netherlands | ~€700M | Grower cooperative |
| 5 | Nature’s Pride | Netherlands | ~€550M | Avocado & mango ripening/import |
| 6 | Staay Food Group | Netherlands | ~€400M | Global sourcing & trading |
| 7 | ZON Fruit & Vegetables | Netherlands | ~€328M (2024) | Auction & logistics |
| 8 | Royal Fruitmasters | Netherlands | ~€304M (2024) | Fruit cooperative |
| 9 | Dole Netherlands | Netherlands | Part of Dole plc | Import & distribution hub |
| 10 | Van Gelder | Netherlands | ~€280M | Foodservice & fresh logistics |
1. The Greenery
Key facts
- Founded: 1996
- Headquarters: Barendrecht, Netherlands
- FY Revenue: ~€1.1B (2024)
Core Segments:
- Vegetables
- Fruit
- Greenhouse produce
- Retail supply programs
- Export logistics
Role in the market
Operational Relevance: The Greenery is one of the largest fruit and vegetable cooperatives in the Netherlands. It supplies major European supermarkets through long-term retail programmes.
Market Position: One of the leading fresh produce supply organisations in the Netherlands. It has strong greenhouse vegetable and fruit distribution operations.
Strategic Direction: Focus on retail contracts, digital supply chain systems and greenhouse production efficiency.
2. Bakker Barendrecht
Key facts
- Founded: 1955
- Headquarters: Barendrecht, Netherlands
- FY Revenue: ~€950M
Core Segments:
- Fruit
- Vegetables
- Retail supply programs
- Packaging
- Logistics
Role in the market
Operational Relevance: Bakker Barendrecht is a major supplier of fruit and vegetables to supermarket chains. It is closely linked to Greenyard’s European supply chain operations.
Market Position: One of the most important supermarket fresh produce suppliers in the Netherlands.
Strategic Direction: Retail category management, packaging and supply chain integration.
3. Harvest House
Key facts
- Founded: 2005
- Headquarters: Maasdijk, Netherlands
- FY Revenue: ~€850M
Core Segments:
- Tomatoes
- Peppers
- Cucumbers
- Greenhouse vegetables
- Retail supply
Role in the market
Operational Relevance: Harvest House is one of the largest greenhouse vegetable cooperatives in the Netherlands. It supplies major European retail chains.
Market Position: Leading greenhouse vegetable organisation in the Dutch produce sector.
Strategic Direction: Sustainable greenhouse production and automation.
4. Oxin Growers
Key facts
- Founded: 2013
- Headquarters: The Hague, Netherlands
- FY Revenue: ~€700M
Core Segments:
- Greenhouse vegetables
- Fruit
- Grower cooperative
- Retail supply
- Export
Role in the market
Operational Relevance: Oxin Growers represents greenhouse vegetable and fruit growers. They supply retail and export markets across Europe.
Market Position: One of the major grower cooperatives in the Netherlands.
Strategic Direction: Expansion of its grower network and retail supply programmes.
5. Nature’s Pride
Key facts
- Founded: 2001
- Headquarters: Maasdijk, Netherlands
- FY Revenue: ~€550M
Core Segments:
- Avocados
- Mangoes
- Exotic fruit
- Ripening
- Retail supply
Role in the market
Operational Relevance: Nature’s Pride is one of Europe’s leading avocado and mango importers and ripening specialists. It supplies supermarkets across Europe.
Market Position: Leading exotic fruit importer and ripening company in Europe.
Strategic Direction: Ripening technology, automation and exotic fruit supply expansion.
6. Staay Food Group
Key facts
- Founded: 1946
- Headquarters: Papendrecht, Netherlands
- FY Revenue: ~€400M
Core Segments:
- Fruit imports
- Vegetables
- Global sourcing
- Distribution
- Export
Role in the market
Operational Relevance: Staay Food Group is a major international fruit and vegetable sourcing and distribution company. It operates across Europe.
Market Position: Important global sourcing company within the Dutch produce sector.
Strategic Direction: Expansion of international sourcing networks.
7. ZON Fruit & Vegetables
Key facts
- Founded: 1915
- Headquarters: Venlo, Netherlands
- FY Revenue: ~€328M (2024)
Core Segments:
- Produce auction
- Logistics
- Packaging
- Export
- Distribution
Role in the market
Operational Relevance: ZON operates as a fresh produce auction and logistics platform. It connects growers with buyers across Europe.
Market Position: Important logistics and trading platform in the Dutch produce sector.
Strategic Direction: Expansion of logistics and European distribution services.
8. Royal Fruitmasters
Key facts
- Founded: 1904
- Headquarters: Geldermalsen, Netherlands
- FY Revenue: ~€304M (2024)
Core Segments:
- Apples
- Pears
- Soft fruit
- Storage and packaging
- Export
Role in the market
Operational Relevance: Royal Fruitmasters is one of the largest fruit cooperatives in the Netherlands. It manages fruit production, storage, packaging and distribution.
Market Position: Major supplier of Dutch apples and pears to supermarkets.
Strategic Direction: Investment in fruit storage and packaging technology.
9. Dole Netherlands
Key facts
- Founded: Part of Dole plc
- Headquarters: Netherlands operations
- FY Revenue: Part of Dole plc global revenue
Core Segments:
- Bananas
- Pineapples
- Citrus
- Imported fruit
- Distribution
Role in the market
Operational Relevance: Dole uses the Netherlands as a major European distribution hub for imported fruit entering Europe.
Market Position: Major global fruit supplier operating through Dutch logistics networks.
Strategic Direction: Expansion of European fruit distribution operations.
10. Van Gelder
Key facts
- Founded: 1956
- Headquarters: Ridderkerk, Netherlands
- FY Revenue: ~€280M
Core Segments:
- Fresh produce distribution
- Foodservice supply
- Retail supply
- Fresh logistics
- Prepared fresh products
Role in the market
Operational Relevance: Van Gelder supplies fresh produce to foodservice and retail customers. It also provides logistics and fresh processing services.
Market Position: Strong position in foodservice and fresh distribution.
Strategic Direction: Growth in fresh processing and foodservice supply.
Structure of the Netherlands Fresh Produce Market
The Netherlands fresh produce industry works as a hub-based supply chain system. It is not a traditional farming industry.
The country combines several activities into a single integrated supply chain that serves supermarkets across Europe:
- greenhouse vegetable production
- open-field fruit production
- global imports
- ripening
- packaging
- logistics
Imports and re-exports
A large share of fruit entering Europe passes through Dutch ports such as Rotterdam. It is then ripened, packed and distributed to European supermarket chains.
Products such as bananas, avocados, mangoes, citrus and grapes are often imported into the Netherlands. They are then re-exported to Germany, the UK, Scandinavia and Central Europe.
Greenhouse production
Greenhouse vegetable production is another major part of the Dutch fresh produce industry.
The Netherlands is one of the world’s largest exporters of greenhouse tomatoes, peppers and cucumbers. It supplies supermarkets year-round.
Because of this structure, Dutch fresh produce companies often act as logistics coordinators, ripening specialists and international traders, not only growers. This makes the Netherlands one of the most important fresh produce supply hubs in Europe.
Frequently Asked Questions
What is the largest fresh produce company in the Netherlands?
The Greenery ranks first, with FY revenue of about €1.1B (2024). It is one of the largest fruit and vegetable cooperatives in the Netherlands.
Why is the Netherlands a fresh produce hub?
A large share of fruit entering Europe passes through Dutch ports such as Rotterdam. It is ripened, packed and re-exported to supermarkets in Germany, the UK, Scandinavia and Central Europe.
Which greenhouse vegetables does the Netherlands export?
The Netherlands is one of the world’s largest exporters of greenhouse tomatoes, peppers and cucumbers. It supplies supermarkets year-round.
What Happens Next in the Industry
The Dutch fresh produce industry is expected to keep focusing on greenhouse technology, automation and sustainable production.
Energy costs have pushed greenhouse operators to invest in LED lighting, geothermal energy and energy efficiency systems.
Demand for imported fruit such as avocados, mangoes and berries is expected to keep growing across European supermarkets. This increases the importance of ripening and logistics companies in the Netherlands.
Automation, AI sorting technology and packaging innovation are also expected to play a larger role in the Dutch fresh produce sector. This applies especially to greenhouse production and distribution centres.
Conclusion
The top 10 fresh produce companies in the Netherlands include a mix of grower cooperatives, greenhouse vegetable producers, fruit importers and international trading companies.
Together, these companies form the core of the Dutch fresh produce supply chain. They play a major role in supplying supermarkets across Europe.
The Netherlands fresh produce industry will continue to play a central role in the European supermarket and FMCG supply chain. This is especially true in greenhouse vegetables, fruit imports, ripening and fresh produce logistics.
Editor’s Note: This article is based on publicly available company reports, industry publications, and supply chain information related to the Dutch fresh produce sector. Revenue figures for private companies and cooperatives are approximate and based on industry estimates where official audited figures are not publicly disclosed.
Retail demand for certified and locally sourced produce is also reflected in Lidl Netherlands’ target to lift organic produce volumes to 12% by 2030.
