The Private Label Manufacturers Association (PLMA) has confirmed that its 2026 World of Private Label International Trade Show will take place on 19 and 20 May at the RAI Amsterdam Convention Center in the Netherlands.
For almost 40 years, this trade show has been the main meeting point for supermarket buyers, wholesalers, and suppliers who focus on private label products. The event brings together food and non-food manufacturers from around the world, helping retailers discover new partners, packaging formats, and innovation ideas for their store-brand ranges.
The Amsterdam show is known for its strong European focus. It attracts retailers and producers from every region — from discount chains and major supermarkets to specialist private label manufacturers. This is where many new private label products are first introduced before reaching supermarket shelves across Europe.
Why It Matters For Retailers And Suppliers
The 2026 edition is expected to highlight how store brands are changing after years of inflation and shifting shopper habits. Retailers are using private label not only to keep prices competitive but also to build loyalty and quality perception. Many supermarket buyers attend PLMA to find suppliers who can deliver higher-end private label lines, more sustainable packaging, or cleaner ingredient lists.
Suppliers, meanwhile, see the event as a rare chance to connect directly with major international retailers. A single stand can attract hundreds of category managers and sourcing directors. For smaller producers, PLMA remains one of the fastest ways to enter the European retail market.
Trends Expected At PLMA 2026
This year’s show is expected to reflect several clear market themes:
Retailers are looking for faster, regional supply chains to reduce transport costs and improve reliability.
Packaging innovation around recyclability and lightweight materials.
Growth in plant-based, functional, and health-focused product ranges.
Expansion of private label into premium and specialty categories such as ready meals, snacks, and beverages.
The atmosphere is business-first. Meetings are arranged quickly, and decisions often start right on the trade floor. Every year, exhibitors use the event to test new concepts and gauge interest from buyers before full-scale production.
What Happens Next
Registration for both exhibitors and visitors is open. Many companies have already started preparing their booth layouts and category showcases. Retailers planning to attend are setting sourcing priorities now, focusing on products that fit 2026 shelf strategies and sustainability goals.
