Slovenia’s food trade event industry connects food manufacturers, agricultural producers, wine businesses, hospitality suppliers and Slovenian grocery retailers through specialist exhibitions, product showcases and industry networking events. Although the market is smaller than those in major European economies, it has several established organisers with international exhibitor networks and a strong regional presence.
Companies and organisations such as Pomurski Sejem, Primorski Sejem, Proevent and Zavod SloVino operate events covering agriculture, food production, gastronomy, wine and specialist food products. Their programmes serve different parts of the supply chain, from farming and food processing to hospitality and retail distribution.
This report examines five relevant Slovenian organisers, including their company backgrounds, headquarters, operating locations, event portfolios, financial performance, employee numbers and recent developments.
At a glance: Slovenia’s food trade event organisers
| Organiser | Main event and specialisation | 2025 total revenue | Average employees |
|---|---|---|---|
| Pomurski Sejem | AGRA – agriculture and food | €2.12m | 12.39 |
| Primorski Sejem | GASTexpo – gastronomy and HoReCa | €418,747 | 2.23 |
| Proevent | Slovenian Wine Festival – wine and gastronomy | €5.97m | 48.50 |
| Zavod SloVino | VinDel – wine and delicacies | €165,527 | 1.02 |
| Celjski Sejem | AGRITECH – agricultural supply chain | €4.31m | 14.24 |
Financial figures are for the registered legal entities, not individual events. Employee figures represent reported average employees during 2025. They are not necessarily current headcounts.
1. Pomurski Sejem
Headquarters: Cesta na stadion 2, 9250 Gornja Radgona, Slovenia
Established: 1962 (fair origins); registered as a company in 1993
Specialisation: Agricultural, food-processing, wine and international trade exhibitions.
Pomurski Sejem is one of Slovenia’s most established agricultural and food exhibition organisers. Based in Gornja Radgona, the company manages international fairs that connect agricultural producers, food manufacturers, machinery suppliers, distributors and other industry participants.
Its most important event is AGRA, the International Agriculture and Food Fair. The exhibition covers agricultural production, food processing, food products, livestock, farming technology and professional equipment.
Company history and operating locations
The history of Pomurski Sejem dates back to 1962, when the first modern exhibition was organised under the Pomurski Sejem name in Gornja Radgona. The event attracted approximately 35,000 visitors.
In 1964, the exhibition developed a stronger agricultural focus, with agricultural machinery and livestock displays becoming important parts of its programme.
In 1973, the fair moved to a new 35,000-square-metre location and adopted the name Agricultural and Food Fair.
The business subsequently developed into a specialist organiser of international agricultural and food exhibitions.
Its current headquarters and main exhibition operations are based at Cesta na stadion 2 in Gornja Radgona. No separate permanent branch network is identified in its published company information.
The company also organises joint national, regional and industry presentations at exhibitions abroad, extending its activities beyond Slovenia.
Major events and food-industry relevance
AGRA is the company’s flagship event. It brings together agricultural businesses, food producers, processing companies and technology suppliers.
The exhibition includes:
- Food and agricultural products.
- Agricultural and forestry machinery.
- Food-processing equipment.
- Seeds and agricultural inputs.
- Livestock and animal nutrition.
- Wine and other agricultural products.
- Professional meetings and product-quality assessments.
AGRA provides an important meeting point for food producers and companies supplying the agricultural and food-processing industries.
Revenue and employees
The latest 2025 company financial information identifies the following performance:
| Indicator | 2025 |
|---|---|
| Total revenue | €2,124,588 |
| Average employees | 12.39 |
| Net profit | €303,984 |
These figures relate to Pomurski Sejem d.o.o. and include its wider fair-organising activities, rather than AGRA alone.
Recent developments
AGRA 2026 was an important edition for the organiser.
The fair reported 740 exhibitors from 15 countries, using 31,045 square metres of exhibition space. It attracted 39,419 visitors.
The organiser also reported that 78% of visitors attended for business purposes, while 24% came from outside Slovenia.
These figures demonstrate the exhibition’s importance as a business platform rather than simply a public agricultural show.
Why it matters to the food industry
Pomurski Sejem is particularly relevant to agricultural producers, food manufacturers, processing-equipment suppliers and businesses involved in the wider agrifood supply chain.
AGRA gives companies opportunities to introduce products, meet professional buyers, assess new technologies and establish commercial relationships across Central and Southeastern Europe.
2. Primorski Sejem
Headquarters: Čevljarska ulica 17, 6000 Koper, Slovenia
Established: 1993
Specialisation: Gastronomy, foodservice, beverages, bakery, confectionery and hospitality exhibitions.
Primorski Sejem is a Slovenian exhibition organiser best known for GASTexpo, its international specialist exhibition covering gastronomy, beverages and the hospitality industry.
The event provides a meeting point for foodservice professionals, restaurant operators, catering businesses, bakery and confectionery companies, beverage suppliers and hospitality equipment manufacturers.
Its direct connection with food and hospitality makes it one of the strongest matches for a list of Slovenian food trade event organisers.
Company history and operating locations
Primorski Sejem was registered as a Slovenian limited company on 21 July 1993.
The company operates from Koper, a coastal city in southwestern Slovenia. Its registered business address is Čevljarska ulica 17.
Its company profile identifies one business unit, with no additional permanent branch locations disclosed.
Although GASTexpo takes place at the Gospodarsko razstavišče exhibition centre in Ljubljana, the event is organised by Primorski Sejem. Gospodarsko razstavišče also organises its own fairs, including Nature and Health. It is a separate player in Slovenia’s exhibition market and should be recorded as GASTexpo’s venue, with Primorski Sejem listed as the organiser.
Major events and food-industry relevance
GASTexpo is the company’s principal food-related exhibition.
Its exhibition programme covers:
- Gastronomy and food products.
- Beverages, wine and beer.
- Coffee and coffee equipment.
- Bakery and confectionery.
- Pastry and ice cream.
- Restaurant and catering equipment.
- Hotel and hospitality solutions.
This provides a commercial platform for manufacturers, distributors, importers and professional buyers across the foodservice market.
The event is particularly relevant to companies supplying bakeries, restaurants, cafés, hotels and catering operators.
Revenue and employees
The registered company’s 2025 financial information shows:
| Indicator | 2025 |
|---|---|
| Total revenue | €418,747 |
| Average employees | 2.23 |
| Net profit | €6,648 |
The relatively small reported workforce should be understood in the context of an event organiser that can also use external contractors, service providers and temporary event personnel.
The figures relate to Primorski Sejem d.o.o., not the GASTexpo event’s individual financial performance.
Recent news and developments
GASTexpo is preparing its 20th edition for 3–6 February 2027 at Gospodarsko razstavišče in Ljubljana.
The event is expected to continue its focus on gastronomy, beverages, coffee, confectionery, bakery and professional hospitality equipment.
The anniversary edition is an important development for the organiser, reflecting the event’s long-running position in Slovenia’s hospitality and foodservice exhibition market.
Why it matters to the food industry
Primorski Sejem is a particularly relevant organiser for foodservice suppliers and hospitality businesses.
Its GASTexpo exhibition provides manufacturers with access to professional audiences interested in bakery products, confectionery, food preparation, beverages, catering and hospitality equipment.
3. Proevent
Headquarters: Dunajska cesta 10, 1000 Ljubljana, Slovenia
Established: 1995
Specialisation: Trade exhibitions, wine festivals, culinary events, event marketing and exhibition services.
Proevent is a Slovenian event-management and exhibition company with activities in both Slovenia and international markets.
The company develops and manages its own event brands while also providing services to external clients. Its operations cover event planning, exhibition engineering, event equipment, marketing and other business services.
For the food and beverage industry, Proevent is particularly relevant through the Slovenian Wine Festival and Ljubljana Wine Route.
Company history and operating locations
Proevent was established in 1995.
The business originally focused on exhibition stand construction and event equipment rental before expanding into wider event-management and exhibition services.
Over time, it developed its own event brands and established a presence in the Slovenian meetings and exhibitions industry.
Its headquarters are at Dunajska cesta 10 in Ljubljana.
The company also carries out events and exhibition projects outside Slovenia. However, its published corporate information does not identify a separate permanent international branch network.
Its wider business activities include:
- Event organisation and marketing.
- Exhibition engineering.
- Event equipment rental.
- Accounting services.
- Technical event support.
- Services for domestic and international clients.
Major events and food-industry relevance
Two important Proevent brands connect the company directly with the Slovenian wine and gastronomy sectors.
The Slovenian Wine Festival brings together winegrowers, winemakers, culinary professionals, hospitality businesses, wine retailers, distributors and industry specialists.
Its programme supports wine presentation, tasting, networking and the promotion of Slovenian and international wines.
The Ljubljana Wine Route is another important event organised by Proevent in partnership with Visit Ljubljana and Gourmet Ljubljana.
It brings wines and culinary products from across Slovenia to the streets and squares of central Ljubljana.
Revenue and employees
The company’s 2025 financial information shows:
| Indicator | 2025 |
|---|---|
| Total revenue | €5,973,057 |
| Average employees | 48.50 |
| Net profit | €236,728 |
Proevent has the highest reported total revenue among the five companies in this report.
However, this is revenue from its wider business activities, including event services, engineering, equipment and accounting. It should not be interpreted as revenue generated exclusively from food and wine events.
Recent news and developments
The 28th Slovenian Wine Festival is scheduled for 19–20 November 2026 at Cankarjev dom in Ljubljana.
The previous edition brought together 140 participating winemakers and culinary professionals, attracted more than 3,400 visitors and presented over 550 wine samples.
The Ljubljana Wine Route also remains an important part of the company’s event portfolio.
Its 7 November 2026 edition featured more than 100 stalls, over 700 wine samples and a stated annual audience of more than 15,000 visitors.
Why it matters to the food industry
Proevent is relevant to wine producers, beverage manufacturers, speciality food suppliers and hospitality businesses.
Its events offer opportunities for product presentation, consumer engagement, industry networking and connections with restaurants, hotels, wine merchants and distributors.
4. Zavod SloVino
Headquarters: Mlinska ulica 1, 2000 Maribor, Slovenia
Established: 2003 (legal entity); its wider SloVino concept dates to 2000
Specialisation: Wine, gastronomy, delicacies, wine education and specialist food showcases.
Zavod SloVino is a Slovenian organisation focused on the development and promotion of wine, gastronomy and agricultural-related activities.
It is relevant to the food trade event industry through VinDel, a wine and delicacies showcase that brings together specialist food producers, winemakers and culinary businesses.
Unlike large exhibition companies, SloVino operates on a smaller scale and concentrates on specialist wine and food experiences.
Company history and operating locations
The SloVino concept dates back to 2000, while Zavod SloVino was formally established in 2003.
Its development includes several milestones:
- 2003: Establishment of Zavod SloVino.
- 2004: Introduction of professional education activities.
- 2006: First edition of SloVino – Slovenian Wine News.
- 2008: Launch of Salon VinDel in Maribor.
- 2014: Establishment of its headquarters and a dedicated tasting hall at Mlinska ulica 1.
- 2018–2019: Participation in the development of the PortoRose wine festival.
- 2019: Culinary and Wine Symposium activities.
The organisation is based in Maribor, in northeastern Slovenia. No separate permanent branch network is disclosed in its company profile.
Major events and food-industry relevance
VinDel is SloVino’s main specialist showcase for wine and delicacies.
The event covers a broad selection of products, including:
- Wine and premium alcoholic beverages.
- Prosciutto and cured meat products.
- Cheeses and dairy products.
- Chocolate and desserts.
- Coffee and tea.
- Pasta and speciality foods.
- Oils, olives and preserved products.
- Traditional and regional delicacies.
The event is particularly relevant to speciality food manufacturers, gourmet producers, wine businesses and hospitality operators.
SloVino also organises VinDel on Tour, taking its wine and food presentation concept to other locations.
Revenue and employees
Its 2025 financial profile reports:
| Indicator | 2025 |
|---|---|
| Total revenue | €165,527 |
| Average employees | 1.02 |
| Net profit | €3,652 |
These figures relate to the entire registered institute, not to VinDel alone. The organisation also undertakes activities beyond event management, so its revenue should not be treated as event-specific turnover.
Recent news and developments
SloVino’s public event programme included VinDel on Tour on 15 August 2026 at the Pohorje treetop walk area in Rogla.
Its continued promotion of VinDel provides opportunities for winegrowers, speciality food manufacturers and delicacy producers to present products to professional and wider audiences.
The organisation’s focus remains more specialist than the large national exhibition companies, but it provides an identifiable platform for premium food and beverage products.
Why it matters to the food industry
SloVino is relevant to producers of speciality foods, premium wines, cheese, cured meats, chocolate and other gourmet products.
Its events offer opportunities to introduce products, connect with hospitality businesses and promote regional food traditions.
5. Celjski Sejem
Headquarters: Dečkova cesta 1, 3000 Celje, Slovenia
Established: Trade-fair origins in 1963; current public limited company structure dates to 1996
Specialisation: Agricultural exhibitions, machinery, industrial trade fairs and business events.
Celjski Sejem is one of Slovenia’s established exhibition and business event organisers.
Based in Celje, the company manages a large exhibition complex and organises events for domestic and international exhibitors.
Its connection with the food industry is primarily through agricultural technology, agricultural inputs and wider business exhibitions rather than dedicated food manufacturing or grocery retail shows.
Company history and operating locations
The history of Celjski Sejem dates back to 1963, when an early industrial exhibition helped establish the foundations of the city’s modern exhibition industry.
The organisation began arranging annual trade exhibitions in 1967.
A permanent exhibition facility opened in 1976, allowing the organiser to expand its activities and develop a larger programme of business events.
During the following years, additional exhibition halls were constructed. The business was transformed into a public limited company, Celjski Sejem d.d., in 1996.
Its main operating location is the exhibition complex at Dečkova cesta 1 in Celje.
The company manages more than 20,000 square metres of indoor exhibition space, alongside outdoor exhibition areas. No separate permanent branch network is disclosed.
Major events and food-industry relevance
AGRITECH is one of the company’s most relevant events for the agricultural and food-production supply chain.
The biennial exhibition focuses on:
- Agricultural and forestry machinery.
- Farming technology.
- Agricultural raw materials and inputs.
- Crop-production equipment.
- Specialist services for agricultural businesses.
- Professional agricultural development.
The event primarily targets agricultural professionals and suppliers rather than food retailers or supermarket buyers.
Celjski Sejem also organises MOS, a major general business and consumer exhibition. Its broader exhibitor programme includes businesses from the food and agricultural sectors.
Revenue and employees
Celjski Sejem’s 2025 company financial information reports:
| Indicator | 2025 |
|---|---|
| Total revenue | €4,311,623 |
| Average employees | 14.24 |
| Net profit | €192,328 |
These figures represent the registered exhibition company and its wider event activities, not revenue from AGRITECH alone.
Recent news and developments
AGRITECH 2026 achieved record exhibitor occupancy, with 124 direct exhibitors from nine countries presenting more than 400 brands.
The event attracted over 22,000 visitors between 29 January and 1 February 2026.
Its next edition is scheduled for 27–30 January 2028.
Another important development was the 58th MOS exhibition in September 2026. More than 650 exhibitors participated, while the Slovenian Chamber of Agriculture and Forestry showcased domestic farm products and rural businesses as part of its programme.
Why it matters to the food industry
Celjski Sejem is relevant to businesses operating upstream in the food supply chain.
Its agricultural exhibitions connect machinery producers, farming businesses, agricultural suppliers and professional organisations. These activities support the wider production system that supplies food manufacturers, processors and retailers.
Which organiser is most relevant to different food businesses?
The five organisations serve different areas of the food and agricultural market. Their suitability depends on the type of business and the audience a company wants to reach.
| Business sector | Most relevant organisers |
|---|---|
| Food manufacturers and processors | Pomurski Sejem |
| Foodservice and hospitality suppliers | Primorski Sejem |
| Wine producers and distributors | Proevent |
| Premium and speciality food producers | Zavod SloVino |
| Agricultural machinery and input suppliers | Celjski Sejem |
Businesses looking for direct access to Slovenian food manufacturers and agricultural companies should particularly consider AGRA.
Companies supplying bakeries, confectionery producers, cafés and restaurants may find GASTexpo more relevant.
Wine and speciality food brands have additional opportunities through Proevent and SloVino.
What should businesses consider when choosing a Slovenian food trade event?
Choosing an exhibition should involve more than looking at visitor numbers.
Food manufacturers, suppliers and distributors should assess:
- Visitor profile: Whether the event attracts professional buyers, distributors, retailers or mainly general consumers.
- Exhibitor categories: Whether competing and complementary manufacturers participate.
- International reach: Whether buyers and businesses attend from neighbouring European markets.
- Event specialisation: Whether the exhibition focuses on agriculture, food processing, hospitality, wine or speciality products.
- Business opportunities: Whether the organiser facilitates professional meetings, product demonstrations and commercial networking.
The distinction between a professional trade fair and a public food festival is particularly important. Both can offer valuable exposure, but their audiences and commercial objectives are different.
Conclusion
Slovenia’s food trade event market includes established organisers working across agriculture, food production, foodservice, wine and speciality products.
Pomurski Sejem and Primorski Sejem stand out for their direct connections with agriculture, food processing and hospitality exhibitions. Proevent offers a strong platform for wine and culinary businesses, while Zavod SloVino focuses on specialist wine and delicacy showcases. Celjski Sejem adds an important agricultural technology and business exhibition dimension.
Financial information also shows considerable differences in company size. Proevent reported the highest 2025 total revenue among the five organisations, at approximately €5.97 million, while Pomurski Sejem reported approximately €2.12 million. These figures reflect the wider registered businesses and should not be interpreted as event-level revenue or market share.
For food manufacturers, FMCG suppliers, agricultural businesses and hospitality companies, these organisers provide different routes into Slovenia’s domestic and wider regional markets.
Editorial note: The five companies are selected for relevance to food, wine, hospitality and the wider agrifood supply chain, not ranked by revenue. Financial figures are 2025 legal-entity totals, with average employee numbers rather than estimated current headcounts.
