The SKIPPY Peanut Butter brand has launched a new marketing campaign built around one simple idea — that every jar comes with a spoonful of joy.
The “Where There’s a Jar, There’s Joy” campaign brings back the emotional connection between people and the teal-lidded jar that has been part of family kitchens for more than 90 years.
Two 15-second TV spots — Staring Problem and Tug — show how far people, and even pets, will go for the creamy satisfaction of SKIPPY Peanut Butter. Both films were directed by Hannah Levy of Tool of North America and carry the same cheerful tone that fans have come to love.
According to marketing director Sarah Johnson, the goal is to remind people that joy can be as simple as twisting open a jar. With seven grams of protein in every serving and a smooth, slightly sweet taste, the brand maintains a trusted place in the spreads category.
Beyond television, the campaign runs across digital and social media platforms, using humor and nostalgia to reconnect with long-time fans and attract new ones.
Why It Matters
SKIPPY Peanut Butter remains one of the most recognized grocery brands in the U.S. and abroad. The new campaign highlights how heritage food brands are finding innovative and emotional ways to stay relevant and visible on supermarket shelves.
Note:
All information for this article is based on the official announcement published on the Hormel Foods website. We carefully reviewed and verified all details from the source before writing this news.
