Kraft Mac & Cheese has launched a new Apple Pie flavor in the United States, combining two American holiday staples into one limited-edition dish.
The new product was officially announced on November 3, 2025, by The Kraft Heinz Company through Business Wire. It blends the familiar creaminess of Kraft Mac & Cheese with cinnamon spice and tart green apple notes inspired by apple pie. The Apple Pie flavor is available exclusively on Walmart.com for US $1.48, while supplies last.
To introduce the new flavor, Kraft Mac & Cheese partnered with actor Jason Biggs, best known for his role in the American Pie film series. Biggs appears in a short promotional video created for the launch, leaning into the brand’s playful tone and nostalgic humor.
According to Kraft Heinz, the limited-time flavor reflects a growing consumer interest in sweet and savory combinations. The company notes that pairing apples and cheese has long been part of U.S. food culture, and this release brings that combination into a ready-to-eat format.
“This holiday season, we wanted to create a memorable experience for mac & cheese fans that felt as unexpected as this flavor pairing,” said Cheryl Barbee, Communications Director at Kraft Mac & Cheese, in the official announcement. The brand described the Apple Pie flavor as “a nostalgic blend of classic Thanksgiving dishes and bold flavor,” marking the close of its 2025 innovation lineup.
Why It Matters
For grocery retailers and wholesalers, Kraft Heinz’s new Apple Pie flavor shows how a familiar shelf staple can be turned into a seasonal talking point. Limited-time flavors like this lift category visibility, refresh shelf interest, and support cross-merchandising around holiday themes.
Because the product is exclusive to Walmart.com, it also reflects how large manufacturers are testing online-only launches before considering wider retail rollout. For distributors and private-label buyers, it signals continued investment by Kraft Heinz in flavor innovation as a tool to defend branded share against growing store-brand competition.
The move aligns with a broader FMCG pattern: utilizing quick flavor experiments to generate promotional momentum without incurring long-term production risk — a model that can inform how other packaged-food suppliers plan their 2026 seasonal programs.
Note: All information in this article comes directly from The Kraft Heinz Company’s official Business Wire press release.
