Bradford, 4 November 2025 — Morrisons has launched its new Morrisons Christmas advert, showing how the supermarket’s farmers, bakers, and food makers work all year to prepare for the festive season.
The campaign, called “Making More of Christmas,” tells the story of how food reaches the shelves — from farms and factories to in-store kitchens. It shines a light on the real people who grow, bake, and deliver food to customers across the UK.
The main Morrisons Christmas TV film runs for 90 seconds and first aired during Good Morning Britain on ITV. It is set to the much-loved song “Stop the Cavalry” by Jona Lewie and was directed by award-winning filmmaker Aaron Stoller, known for major campaigns in the US.
The advert opens in summer, with a farmer wishing “Merry Christmas” to a dog walker in a sunny field. It then moves through the seasons — showing bakers decorating cakes in August, fishermen adding fairy lights to their boats, and tractors glowing with lights on Halloween. The story ends with a Morrisons delivery driver bringing groceries to a family home as Father Christmas knocks at the door.
Throughout the film, Morrisons Christmas celebrates the effort of people who make fresh food every day — from those who prepare festive turkeys and smoked salmon to those who bake mince pies in the company’s own bakeries. It also shows the care taken by staff in stores, factories, and farms who make Christmas possible for millions of shoppers.
Morrisons said the advert reflects its focus on “fresh, quality food made by real people.” The message — “At Morrisons, we’ve been growing, making, baking and crafting all year long” — highlights the chain’s year-round work to keep British food traditions alive.
The campaign was created by Leo Burnett UK and supported by Wavemaker UK for planning and media buying. Alongside the main advert, shorter 60-second and 20-second versions will run across TV, cinema, digital, print, and outdoor advertising during November and December.
Why It Matters
The Morrisons Christmas campaign is more than a festive story. It shows how the retailer connects its brand to its supply chain — from local farmers to in-store bakers. For the grocery trade, it highlights Morrisons’ unique model of owning its own food factories and working directly with British producers.
By focusing on real workers and fresh food, Morrisons Christmas strengthens the brand’s message of trust and local sourcing — key themes that matter to suppliers, industry partners, and customers alike.
Note: All information verified from the official Morrisons corporate site.
