Lekkerland has shared how it works inside the REWE Group and how the company follows cooperative values in its daily business.
The update comes from a REWE Group film series that presents retailers, partners, and managers from different sales channels.
They show how people across the group support its divisions and keep the cooperative tradition strong.
This part of the series focuses on Hilmar Hübers, Chief Operating Officer and future CEO of Lekkerland.
He is involved in the company’s work around convenience retail and its long-term development inside the group.
Lekkerland supplies “to-go” products at around 51,300 sales outlets across Germany.
These include petrol stations, kiosks, and high-frequency locations such as train stations, airports, and city centres.
The company itself is not a cooperative, but as part of the REWE Group it follows the same cooperative structure.
Its values include customer focus, intergenerational thinking, fairness, solidarity, sustainability, and entrepreneurship.
These values are practiced at Lekkerland in the same way they are used across the REWE Group.
The company says out-of-home consumption is growing.
As part of this shift, Lekkerland has been developing new digital solutions and expanding its innovation work.
A key example is its four Smart Store concepts.
These stores use technologies such as self-checkout and artificial intelligence to make shopping more convenient for customers.
The company encourages fast adoption of new tools to support its community of retail partners.
Lekkerland has more than 5,800 employees and supplies around 61,000 retail outlets in four European countries.
In 2024, the company reported total sales of around €15 billion.
Since 2020, Lekkerland has operated under the umbrella of the REWE Group.
This connection places the company inside one of the leading retail and tourism groups in Germany and Europe.
Why It Matters
Lekkerland plays a key role in how REWE serves high-traffic locations across Germany.
Its work shapes the offer at petrol stations, kiosks, and busy transport hubs where fast service is essential.
The company’s focus on digital tools and Smart Store formats shows how convenience retail is changing.
These developments matter for suppliers and service partners who want to work with REWE Group and understand its direction.
Lekkerland’s role inside the cooperative structure also gives a clear picture of how REWE manages different channels.
It shows how values such as customer focus, long-term thinking, and sustainability guide decisions across the group.
Editor’s Note:
This article is based on verified information from REWE Group’s official communication and published updates.
