ALDI SÜD has been named the best discount supermarket in the latest Broiler Chicken Report from the Albert Schweitzer Foundation.
The update shows how Aldi Süd best discount supermarket performance continues to improve on animal-welfare standards across its chicken range.
Demand for higher-welfare meat is rising across Germany as shoppers look for clearer sourcing standards.
The Albert Schweitzer Foundation published its 2025 report evaluating how German food retailers are implementing the criteria of the European Broiler Chicken Initiative.
ALDI SÜD improved its score by ten percentage points compared to 2024, reaching 70%.
This result places Aldi Süd best discount supermarket ahead of other discounters and even ahead of many full-range supermarkets, including larger national chains.
Key facts
The Broiler Chicken Report has been running since 2024 and monitors retailer progress on adopting more animal-friendly criteria.
ALDI SÜD, together with ALDI Nord, was the first major retailer to join the European Broiler Chicken Initiative in 2020.
The 2025 assessment shows that ALDI SÜD once again leads all discount competitors.
The retailer’s score of 70% reflects real movement on its #Haltungswechsel programme, which is focused on shifting its fresh meat and chicken assortment to farming systems that meet stricter animal-welfare rules.
By 2030, ALDI SÜD plans to offer all fresh chicken and all frozen natural chicken products that meet at least the requirements of the European Broiler Chicken Commitment.
This covers farming systems 3 and above, which already match the Initiative’s criteria.
Aldi’s broader animal-welfare roadmap also includes a target to convert 100% of fresh meat, chilled meat, sausages, and own-brand drinking milk to farming systems 3, 4, and 5 by 2030.
This aligns with a wider shift in German retail, where chains like REWE and EDEKA are also adjusting their animal-welfare tiers to meet consumer expectations and NGO pressure.
One small strategic detail noted in the report is Aldi’s use of clear on-pack farming-system labels, which help shoppers understand the welfare level at a glance and support transparency across the range.
Why It Matters
The result shows how Aldi Süd best discount supermarket performance is not only about price and private label — it now includes clear progress on animal-welfare sourcing.
It also signals that discount retailers are moving faster than many full-range supermarkets on welfare criteria, putting pressure on competitors to accelerate their own roadmaps.
For suppliers, the move creates long-term demand for higher-welfare chicken production and encourages investment in compliant farming systems.
For shoppers, it offers clearer standards and more consistent labelling across Aldi’s meat assortment.
Editor’s note: This article is based on verified information from the Albert Schweitzer Foundation’s Broiler Chicken Report 2025, ALDI SÜD’s sustainability updates, and public statements.
