pladis Global has partnered with Coveris to roll out fully recyclable paper-based packaging for its US confectionery products, replacing existing non-recyclable OPP/paper block bottom bags.
The move affects secondary packaging used across pladis’ US confectionery portfolio, which includes well-known supermarket brands such as McVitie’s, Flipz and Demet’s Turtles. The transition marks a practical step towards circular packaging while maintaining shelf performance and production efficiency.
The new pre-made block bottom bags are paper-based and designed for recyclability within established recycling streams. They were developed in line with circular design guidelines and tested to meet both operational and visual requirements for high-volume confectionery lines.
According to the companies, one of the key challenges addressed was fibre cracking in side gusset areas, a common issue with paper packaging formats. The redesigned structure improves strength and appearance, helping the bags retain their shape and print quality through transport, handling and shelf display.
From a retail perspective, the packaging offers upright stability, consistent branding and reliable sealing, while remaining compatible with existing packing lines. This combination allows brands to improve sustainability credentials without disrupting supply chains or changing on-shelf presentation.
The switch reflects a broader shift among packaged food brands in supermarkets, where packaging recyclability is increasingly treated as a baseline requirement rather than a differentiator. Confectionery suppliers are under growing pressure to align with retailer expectations on waste reduction, material choice and circularity.
The change also supports wider supermarket sustainability strategies, as grocery retailers continue to tighten packaging standards across branded and private label ranges. Paper-based formats that meet recyclability criteria while maintaining product protection are becoming a preferred option in multiple grocery categories.
For Coveris, the collaboration strengthens its position as a packaging supplier capable of delivering paper alternatives at commercial scale. For pladis, it demonstrates how branded manufacturers are adapting packaging formats in response to retailer requirements, consumer expectations and long-term sustainability goals.
The companies indicated that further development work is ongoing, with next-generation formats already under evaluation as part of longer-term packaging roadmaps.
Why It Matters
Packaging changes at brand level often set benchmarks for wider supermarket assortments. Moves like this influence buyer expectations, supplier standards and future private label specifications, particularly in high-volume categories such as confectionery.
Editor’s note:
This article is based on company announcements and industry packaging standards. It focuses on commercial and retail-relevant impacts rather than promotional claims.
