Aldi UK has expanded its own-brand protein range, adding new snacks, desserts, breakfast products and ready meals to stores across the UK.
The move reflects rising demand for affordable high-protein food and the growing role of private label UK ranges in everyday grocery shopping.
The main new launch is Harvest Morn Protein Balls, inspired by the viral #ProteinBalls trend seen on Instagram and TikTok.
- The snacks are priced at 69p and come in two flavours.
- The peanut version contains 9.8g of protein per serving.
- The cocoa and raspberry version provides 5.7g of protein.
Aldi has also extended its protein range across several other categories, covering snacking, breakfast, desserts and meals.
Under the Gianni’s brand, the retailer has launched High-Protein Ice Cream Tubs. Each 473ml tub contains 23g of protein and is priced at £2.59. The ice cream is available in chocolate brownie and salted caramel flavours.
The Golden Bridge range has been expanded with new Layered Protein Bars. The bars are priced at £1.69 and are available in Cookie Crumble, Birthday Cake and White Gold flavours. Protein content reaches up to 21g per bar.
In the breakfast category, Aldi has introduced Golden Bridge Protein Multigrain Hoops. The cereal is priced at £2.49, with chocolate and vanilla variants offering 7.3g of protein per serving.
The rollout also includes Savour Bakes Protein Rice Cakes, priced at £1.29 and containing 7g of protein per cracker. A new high-protein cheese line has been added as well, available in grated or sliced formats for £1.99.
For shoppers looking for quick meal options, Aldi has launched Bramwells’ Express High-Protein Noodle Pots, delivering up to 26g of protein for 99p. The Inspired Cuisine Protein Pots offer up to 36g of protein and retail at £1.79.
The expanded range shows how protein products are no longer limited to specialist sports nutrition. Aldi is placing protein across everyday food categories, keeping prices low and formats familiar.
This approach allows the retailer to compete on value while meeting changing shopper expectations around health, satiety and convenience. It also highlights how own-brand ranges are being used to move quickly on food trends without premium pricing.
More protein-focused products are expected to follow as Aldi continues to build depth across its private-label portfolio and respond to ongoing demand for functional, affordable food.
Editor’s Note: This article is based on information published by the Aldi UK Press Centre on January 9, 2026. Product availability, prices and nutritional values are correct at the time of publication and may vary by store or region.
