Suntory will relaunch Jim Beam Soda cans across Japan from late January 2026, alongside a limited-time release of Jim Beam Lemonade cans starting February 3, 2026. The move strengthens the brand’s ready-to-drink whisky range in the Japanese FMCG market.
The relaunch follows a product name change from “Jim Beam Highball Can” to “Jim Beam Soda Can.” According to the company, the updated product increases the amount of bourbon used, aiming to deliver a stronger, crisper flavour profile suited to Japan’s canned alcohol segment.
Packaging has also been refreshed. Both cans feature a large central Jim Beam logo, with the soda variant carrying “World’s No. 1 Bourbon” branding, while the lemonade version highlights its limited-edition status. The changes are designed to improve shelf visibility in supermarkets and convenience stores.
The limited-time Jim Beam Lemonade can combines bourbon with a sweet-and-sour lemonade profile, targeting seasonal demand and impulse purchases. Limited editions remain a common tactic in Japanese FMCG to drive short-term volume and encourage trial without long-term range expansion.
Pricing And Formats
Jim Beam Soda cans will be sold nationwide in 350ml and 500ml formats, both at 7% alcohol. The 350ml can has a suggested retail price of ¥178, while the 500ml can is priced at ¥241, excluding tax.
Jim Beam Lemonade will be available in a 350ml can at 5% alcohol, also priced at ¥178 excluding tax. Retailers remain free to set final shelf prices.
Availability
Jim Beam Soda Can: Nationwide Japan rollout from late January 2026
Jim Beam Lemonade Can: Nationwide Japan release from February 3, 2026, for a limited time
Closing
The relaunch underlines continued investment in canned RTD alcohol within Japanese FMCG, where flavour extensions, packaging updates, and controlled limited runs remain central to brand and range management strategies.
About The Company
Suntory is one of Japan’s largest food and beverage companies, with operations spanning spirits, beer, soft drinks, and ready-to-drink alcohol.
In the Japanese FMCG market, Suntory is a major supplier to supermarkets and convenience stores, with a strong focus on packaged alcohol, flavour extensions, and limited-time product formats tailored to domestic consumption habits.
The company distributes both domestic and international brands across Japan and remains active in product renovation and range refresh strategies within the RTD alcohol segment.
Editor’s note: This article is based on a company press release published via PR TIMES Japan and official product information released by Suntory.
