Dutch retailer Jumbo Supermarket reported €10.64 billion in turnover for 2025, up €300 million year on year, with profit rising 16% to €33 million in what it described as a challenging consumer market.
Market share in the Netherlands remained stable at an average 19.9%, while Belgium turnover grew 25% to nearly €500 million.
The figures were published in the company’s 2025 annual report on 26 February.
Jumbo 2025 Results At A Glance
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Turnover: €10.64 billion (+€300m)
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Profit: €33 million (+16%)
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Netherlands market share: 19.9%
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Belgium turnover: ~€500 million (+25%)
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Stores opened: 13
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Stores renovated: 38
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Total stores: 732 (688 NL, 44 BE)
Strategy In a Price-Focused Market
Jumbo said 2025 remained characterised by strong price awareness among consumers, alongside continued demand for convenience.
The retailer adjusted its commercial strategy, combining expansion of its private label range with a price positioning model described as EDLP+, designed to balance low everyday pricing with competitive promotions.
Customer numbers increased and satisfaction scores improved both in-store and online.
Profitability remained under pressure due to investment in price, product range and service, although working capital improvements and lower investment levels strengthened the debt position.
Store Expansion And Operational Changes
During 2025, Jumbo opened 13 new stores and renovated 38 locations, with a focus on ultra-fresh assortments and store sustainability upgrades.
By year end, the chain operated 732 stores, including 12 Jumbo Food Markets in the Netherlands and one Food Market in Ghent, Belgium.
Sustainability And Regulatory Alignment
Jumbo reported a 40% reduction in scope 1 and 2 emissions compared to its 2022 base year, driven by renewable energy use and transport improvements. One in four online orders is now delivered via electric vehicles.
The retailer is aligning reporting with the Corporate Sustainability Reporting Directive (CSRD) and received limited assurance on 15 KPIs for the 2025 financial year.
In packaging, average weight of Jumbo-branded packs fell 4% in 2025. Food waste represented 0.97% of purchasing volume, remaining below the national supermarket average.
Plant-based protein sales accounted for 44.2% of total protein sold, broadly in line with 2024 levels.
Why It Matters
The Jumbo 2025 annual results highlight margin stabilisation in a highly price-sensitive Dutch grocery market, reinforcing the retailer’s position within the competitive Netherlands supermarket sector.
Stable market share at 19.9% signals resilience against discounters and full-service competitors, while Belgium growth indicates ongoing cross-border expansion potential.
At the same time, sustainability targets tied to emissions reduction, packaging optimisation and protein transition show increasing alignment with regulatory expectations and long-term retail strategy.
The retailer said it sees further growth opportunities in both the Netherlands and Belgium during 2026.
Editor’s Note: This article is based on the 2025 Annual Report published by Jumbo Supermarkten on 26 February 2026. All financial figures refer to the 2025 financial year as reported by the company. Market share data is sourced from NielsenIQ, as cited in the report.
