Koikeya opened online orders in Japan on 9 November for an autumn smoked-salmon potato-chip edition, extending its range shipped within three days of production.

The seasonal product uses Hokkaido salmon and Japanese potatoes. A box contains six 75g bags and costs ¥1,680 including tax, with delivery charged separately.

Orders run until 5pm Japan time on 17 November. The product is exclusive to Koikeya’s online shop.

Shoppers can also buy a two-box tasting set pairing the smoked-salmon edition with the range’s salted chips. It contains 12 bags in total and costs ¥3,192 including tax, before delivery.

Part of Nissin Foods Holdings, Koikeya is using a limited seasonal flavour and a short production-to-dispatch window to distinguish the offer.

Editor’s Note: Koikeya’s 9 November announcement is the source for this report. The trade angle is the sales model: direct ordering lets the brand explain freshness and provenance in more detail than a shelf label. The test is whether that positioning supports repeat orders once delivery costs are included.

The current order window closes on 17 November.