Nissin York will launch two Pilkul drinks in single 65ml bottles across Japanese convenience stores on 17 November, adding a smaller purchase format alongside its existing eight-bottle packs.

Pilkul Miracle Care and Pilkul Immune Style will then reach selected drugstores on 23 November. Both carry a recommended retail price of ¥69 per bottle before tax.

The announcement, issued on 9 November, targets shoppers who want to buy one bottle while commuting or away from home. Existing multipacks will remain on sale.

The move gives Nissin Foods Holdings another route into individual purchases through its dairy-drinks business.

Both products are marketed under Japan’s Foods with Function Claims system. Nissin York positions Miracle Care around sleep quality and Immune Style around maintaining immune function in healthy people. These are notified food claims, rather than individually government-approved health benefits.

Editor’s Note: This report draws on Nissin York’s 9 November release. For retailers, the key change is purchase size. A single bottle lowers the upfront spend, while retaining multipacks gives shoppers a choice between trial and household buying.

The convenience-store launch comes first, with the selected drugstore rollout following six days later.