Sealed Air has marked National Bubble Wrap® Appreciation Day with a new brand activation while reinforcing the commercial role of its protective packaging technology across food, retail and logistics supply chains.
The US-based packaging group confirmed the initiative on 26 January, linking the celebration to a limited “Big Game Pop Pack” promotion designed to increase engagement around its flagship Bubble Wrap brand.
While the campaign carries a consumer-facing element, Sealed Air used the announcement to highlight the scale of its protective packaging operations and its continued focus on performance, sustainability and automation.
The company said Bubble Wrap technology has evolved from a single invention in the 1950s into a core part of its global packaging portfolio. Today, Sealed Air supplies cushioning and protection systems to food producers, grocery suppliers, e-commerce retailers and omnichannel fulfilment networks.
Sealed Air pointed to recent product development, including barrier-bubble technology engineered to retain air through longer shipping cycles, high recycled-content Bubble Wrap formats, and fibre-based cushioning alternatives for customers seeking lower plastic use.
The group also highlighted operational benefits for customers, including lightweight designs that help reduce freight costs and compatibility with automated fulfilment systems increasingly used by large retailers and distribution centres.
Beyond protective packaging, Sealed Air operates across several food-linked segments through brands such as Cryovac food packaging and Liquibox liquid packaging systems. These solutions are widely used in fresh protein, chilled food, beverage and ready-meal supply chains.
In its latest full-year results, Sealed Air reported 2024 revenue of $5.4 billion and confirmed it serves customers in more than 100 countries. North America remains one of its largest markets, with strong exposure to grocery distribution, retail fulfilment and food processing customers.
For retailers and suppliers operating in the US packaging market, protective packaging continues to be a key operational and sustainability focus, particularly as home delivery volumes and e-commerce fulfilment demand remain elevated.
Sealed Air said it will continue investing in material innovation and automation technologies as part of its long-term strategy to support food, retail and logistics customers.
Editor’s Note: This article is based on Sealed Air’s official company announcement issued on 26 January 2026. All company statements and financial figures reflect information provided by Sealed Air at the time of publication.
