True Salt, a Phoenix-based producer of natural sea salt, is expanding its private-label program to meet growing demand from grocery chains and foodservice distributors across the United States.
The company already manufactures salt products for five of the ten largest foodservice distributors in the country. Its new expansion will increase production capacity and strengthen support for retail and foodservice partners that want to grow their store-brand salt ranges.
True Salt’s private-label line includes a wide mix of grain types and pack sizes. Among its top sellers are three-pound boxes of Kosher and Crystal Grain Sea Salt, as well as the brand’s signature Flake Salt. For foodservice clients, the range now includes twenty-five-pound paper sacks of Kosher Grain, Crystal Grain, and Iodized Salt.
According to CEO Brian Pierce, the company is seeing retailers and foodservice operators “invest more aggressively in building trusted in-house brands.” True Salt provides partners with a full turnkey service — from branding and packaging design to manufacturing, fulfillment, and shipping — aimed at speeding time to market and maintaining consistent quality.
The supplier also supports custom formulations, co-branding projects, and sustainability-focused packaging for customers seeking stronger positioning in the private-label market.
Industry data from the Private Label Manufacturers Association shows that more than 95% of U.S. consumers purchased store brands in 2024, highlighting continued growth in the category. True Salt says its expanding capacity will help retailers and distributors meet that demand with reliable, high-quality sourcing.
About The Company
Founded in Phoenix, Arizona, True Salt supplies all-natural sea salt products to the foodservice, food manufacturing, and consumer sectors. Its operations focus on purity, performance, and sustainability, with a growing private-label division offering end-to-end solutions for partners across North America.
Source note:
This article is based on the official PR Newswire release “True Salt Expands Private Label Offerings to Meet Growing Market Demand for Store Brand Sea Salt Products” (October 30, 2025) and recent LinkedIn posts by True Salt confirming the same expansion. All information has been verified from official company sources.
