Woolworths has introduced two Christmas menus for 2025, each built fully around its Own Brand products.
The retailer says the goal is to help households plan for the festive season with options that balance budget, convenience and quality.
One menu is designed to feed six people for under $100.
The second menu targets larger gatherings of eight people for under $240.
Both menus are now available for online shopping.
A Value Menu for Six Under $100
The first menu focuses on classic Australian Christmas favourites.
It includes Half Leg Ham, a chilled Prawn Ring Platter, cheese selections, fresh vegetables and a Pavlova dessert.
Woolworths says the menu offers enough food for six people, with the potential for leftovers on Boxing Day.
The retailer highlights that the full list of items stays under $100, depending on fresh produce pricing and ham weight.
A Premium Menu for Eight Under $240
The second menu is aimed at customers who want a more premium, time-saving option.
It features Gold Duck Fat Potatoes, a Glaze & Bake Ham, Thomas Dux cheeses, prosciutto and a Gingerbread Cheesecake.
This menu is designed for eight people, with a total price under $240.
It also focuses on convenience, offering mostly ready-to-serve or easy-to-prepare items.
Woolworths’ Private Label Strategy
Both menus rely entirely on Woolworths Own Brand products.
This approach supports its wider private-label strategy: offering value, expanding premium Own Brand tiers, and giving customers more choice at different price levels.
Woolworths says the menus respond to two customer needs during Christmas — tighter budgets and limited preparation time.
What Happens Next
The two menus are now fully shoppable online through Woolworths’ website. Woolworths expects strong demand throughout December as customers organise food plans for their celebrations.
Editor’s Note: This news is based on the official Woolworths announcement published on 1 December 2025. No additional or external information has been added.
