Kraft Heinz expects organic net sales to be broadly flat in 2027 before returning to growth in the second half. At its Investor Day in New York on 12 November, the food group said it expects products launched within the previous three years to account for about 5% of US retail net sales in 2027, up from an estimated 3% in 2026.

The plan puts more weight behind established US FMCG brands in new formats. Kraft Heinz listed 20 priority projects due to launch from the fourth quarter of 2026 through 2027. Examples include Kraft Mac & Cheese Cheesy Ramen, Jell-O Protein and lactose-free Philadelphia. The ramen was first announced in October and is due to reach stores nationwide in the US in early 2027.

For grocery buyers, those products raise different listing questions. Ramen would compete for space in the noodle aisle, where buyers can test whether the Kraft name brings new shoppers to the category. Lactose-free Philadelphia, by contrast, would sit alongside established chilled spreads. There, the test is whether it grows the category or shifts sales from existing lines. The company did not set out retailer-specific listings or promotional terms.

Kraft Heinz expects low double-digit organic net sales growth in emerging markets and low single-digit growth in its away-from-home business in developed markets. Those are separate from the US retail innovation target and do not establish an equivalent launch programme for UK or European supermarkets.

The company expects exits, including the planned North American coffee sale, to reduce 2027 organic sales growth by about half a percentage point. It also expects full-year adjusted operating income to fall by a low single-digit percentage, even as it projects a return to growth in the second half.

Kraft Heinz plans to give formal 2027 guidance with its fourth-quarter results. For buyers, the next evidence will come from confirmed listings, repeat sales after launch promotions and whether the new ranges add sales beyond the brands’ existing shelf space.

Editor’s note: Based on Kraft Heinz’s 12 November 2026 Investor Day release and presentation, and its October Cheesy Ramen launch announcement. The 2027 figures are preliminary company expectations.