Migros has approved a new long-term plan that will guide how the company moves through the next decade.
The Delegates’ Assembly voted on the update on 8 November, marking a major step in the retailer’s 100th-year celebrations.
Migros calls the plan Vision 2035.
It explains how the group wants to serve customers, support its community, and invest in Switzerland over the coming years.
A key part of the plan is staying the first choice for everyday needs.
Migros says it will keep its focus on value, quality, health, and essential goods.
Price and performance stay at the centre of the offer.
The company also highlights the strength of its cooperative model.
Employees, members, and customers are seen as one community.
Migros wants to deepen this connection and make participation easier.
Another part of the plan is giving back.
As a cooperative, Migros returns a large share of its success to society through education, culture, leisure, and sustainability.
It also shares value directly with members and employees.
To deliver the vision, Migros is working through four business areas:
food retail with Migros, Denner, and Migrolino;
non-food with Digitec Galaxus;
financial services through Migros Bank;
and health with Medbase and movemi.
Together these units cover most daily needs for people across Switzerland.
The group will now look at how to strengthen member roles, improve customer benefits, and update its organisation for the future.
Migros says the goal stays the same: a Switzerland where everyone can live well.
Why It Matters
Migros is the biggest retailer in Switzerland.
A new long-term plan affects food retail, convenience formats, and private label strategy across the country.
It also shows how the group wants to compete with discount chains, specialist players, and online platforms in the years ahead.
Editor’s Note:
This article is based on verified information from the Migros Cooperative Federation’s official media release.
