ALDI Spain has launched a limited-time Greece Special across all its stores nationwide, bringing Greek-inspired private label products to shelves from 21 February 2026. The range includes ready meals, pantry staples and snacks under the LYTTOS brand, reinforcing ALDI’s rotating international food strategy in the Spanish supermarket market.

The promotion is available in all ALDI supermarkets throughout Spain while stocks last.

What is ALDI’s Greece Special?

ALDI’s Greece Special is a themed private label promotion featuring Greek-inspired food products at entry-level price points. The limited-time range includes sauces, ready meals, sweet snacks and Mediterranean pantry items designed to create seasonal in-store traffic.

The campaign forms part of ALDI’s recurring international weeks strategy.

At a glance

  • Launch date: 21 February 2026

  • Market: Spain

  • Retailer: ALDI Spain

  • Range brand: LYTTOS (private label)

  • Category focus: Ready meals, sauces, snacks, pantry staples

  • Availability: Limited time, nationwide

  • Price positioning: Entry-level and value-led

Which Products Are Included?

The Greece Special combines cooking ingredients and ready-to-eat options.

Products include rissoni from €0.99 and tzatziki sauce priced at €1.39. Prepared dishes such as vegetable-based Greek recipes start from €1.75, while moussaka is priced at €2.69.

The range also features caramelised nuts (€1.59), mini cereal bars with honey and nuts (€2.49), chilli peppers (€1.79), and Cretan honey at €4.99.

Several items are suitable for vegan diets, broadening consumer appeal.

Why Does This Matter For Spanish Supermarkets?

International themed ranges are a proven traffic driver in the Spain supermarket sector. Limited-time food campaigns create urgency, increase basket size and support private label visibility.

For ALDI Spain, this activation reinforces its value positioning while expanding Mediterranean-inspired offerings within the broader Spain FMCG landscape.

Rotational specials also allow discounters to test demand without long-term SKU commitment.

How Does This Fit ALDI’s Strategy?

ALDI continues to focus on private label-led growth in Spain. International food campaigns support differentiation while maintaining price discipline.

By keeping the range temporary, the retailer limits inventory risk and preserves operational efficiency — a key advantage in discount retail.

The Greece Special highlights ALDI’s model: curated assortment, competitive pricing and short-cycle promotional events.

What Happens Next?

The Greece Special will remain in stores nationwide for a limited period beginning 21 February 2026.

Performance will depend on in-store demand and consumer response to Mediterranean-inspired value offerings within the broader Spain private label landscape, where retailer-owned brands continue gaining shelf share.

Seasonal and international rotations are expected to remain central to ALDI’s 2026 strategy, particularly as competition intensifies across the Spain supermarket sector.