Germany hosts some of the most influential international trade fairs in the global food and beverage industry. These events connect manufacturers, retailers, ingredient suppliers, logistics providers and technology companies across the global grocery ecosystem.
The upcoming food trend events in Germany discussed in this article are:
- Anuga
- BIOFACH
- Fruit Logistica
- ISM Cologne
- INTERNORGA
- ProWein
- drinktec
- Bar Convent Berlin
- Fi Europe
- BrauBeviale
As of March 2026, several major trade fairs in Germany have just concluded their latest editions. Others are about to begin or will take place later in the year.
Together, these exhibitions act as industry platforms. New products, ingredients, technologies and supply-chain partnerships are introduced there before reaching supermarkets and foodservice markets across Europe.
Major Food Industry Trade Events in Germany
| Rank | Event | City | Next Opportunity to Attend | Status (March 2026) |
|---|---|---|---|---|
| 1 | Anuga | Cologne | 9–13 October 2027 | Biennial cycle |
| 2 | BIOFACH | Nuremberg | 16–19 February 2027 | 2026 edition completed |
| 3 | Fruit Logistica | Berlin | 3–5 February 2027 | 2026 edition completed |
| 4 | ISM Cologne | Cologne | 31 Jan – 3 Feb 2027 | 2026 edition completed |
| 5 | INTERNORGA | Hamburg | 13–17 March 2026 | Opening this week |
| 6 | ProWein | Düsseldorf | 15–17 March 2026 | Opening in days |
| 7 | drinktec | Munich | 11–15 September 2028 | Next confirmed cycle |
| 8 | Bar Convent Berlin | Berlin | 12–14 October 2026 | Upcoming |
| 9 | Fi Europe | Frankfurt | 17–19 November 2026 | Upcoming |
| 10 | BrauBeviale | Nuremberg | 10–12 November 2026 | Upcoming |
The ranking reflects structural industry influence, including exhibitor scale, international participation and supply-chain relevance.
1. Anuga — Cologne
- Founded: 1919
- Headquarters: Cologne, Germany
- Organiser: Koelnmesse
- Next Edition: 9–13 October 2027
Core Segments
- Food and beverage products
- Alternative proteins and new food concepts
- Private label manufacturing
- Packaging and retail technology
- Foodservice solutions
Why it matters to supermarket buyers
Anuga is widely recognised as the largest global trade fair dedicated to the food and beverage industry.
It is held every two years in Cologne. The exhibition is organised into multiple specialised trade shows covering sectors such as dairy, frozen foods, beverages, meat alternatives and private label production.
For supermarket buyers and sourcing teams, Anuga functions as a major procurement platform. Retail groups use it to:
- Evaluate new suppliers
- Analyse emerging food trends
- Develop supply-chain partnerships with manufacturers from around the world
The scale of the event makes it one of the most influential gatherings in the global grocery calendar. Thousands of exhibitors take part, and visitors travel from more than one hundred countries.
In recent editions, the exhibition has increasingly focused on sustainability, alternative proteins, digital retail technology and strategies aimed at strengthening food supply-chain resilience.
2. BIOFACH — Nuremberg
- Founded: 1990
- Headquarters: Nuremberg, Germany
- Organiser: NürnbergMesse
- Next Edition: 16–19 February 2027
- Latest Edition: February 2026
Core Segments
- Organic food products
- Sustainable agriculture
- Natural ingredients
- Organic beverages
- Ethical sourcing
BIOFACH is widely considered the world’s leading trade fair dedicated to organic food products.
The exhibition connects producers, retailers, certification organisations and policymakers involved in organic agriculture and food manufacturing. It creates a global platform for discussions on sustainable food systems.
Retail buyers regularly attend BIOFACH to discover new organic products and identify suppliers entering the European market.
The 2026 edition also highlighted India as “Country of the Year.” This drew attention to international organic supply chains and the growing role of emerging markets in organic food production.
3. Fruit Logistica — Berlin
- Founded: 1993
- Headquarters: Berlin, Germany
- Organiser: Messe Berlin
- Next Edition: 3–5 February 2027
- Latest Edition: February 2026
Core Segments
- Fresh fruits and vegetables
- Agricultural production technology
- Produce packaging
- Cold-chain logistics
- Retail sourcing
Fruit Logistica connects growers, exporters, logistics providers and retailers from across the global fresh produce industry. It covers the entire supply chain from agricultural production to supermarket distribution.
The event is widely considered the leading international trade fair for fresh produce. It brings together companies involved in sourcing, logistics and retail procurement.
The 2026 exhibition highlighted advances in sustainable packaging, improved supply-chain traceability and the use of digital systems to monitor agricultural production.
4. ISM Cologne — Cologne
- Founded: 1971
- Headquarters: Cologne, Germany
- Organiser: Koelnmesse
- Next Edition: 31 January – 3 February 2027
- Latest Edition: February 2026
Core Segments
- Chocolate and confectionery
- Snack foods and biscuits
- Sugar confectionery
- Seasonal sweets
- Private label confectionery
ISM Cologne is one of the largest international exhibitions dedicated to sweets and snack products. Manufacturers present new flavours, packaging concepts and seasonal product launches.
Supermarket buyers frequently attend the event to monitor global confectionery innovation and identify emerging snack trends for retail assortments.
The 2026 exhibition highlighted developments such as reduced-sugar recipes, plant-based confectionery and premium snack formats.
5. INTERNORGA — Hamburg
- Founded: 1921
- Headquarters: Hamburg, Germany
- Organiser: Hamburg Messe
- Next Edition: 13–17 March 2026
Core Segments
- Restaurant concepts
- Foodservice products
- Hospitality technology
- Catering equipment
- Menu innovation
INTERNORGA is one of the immediate highlights of the European hospitality calendar.
The 2026 edition takes place this week in Hamburg. It brings together restaurants, foodservice distributors and food manufacturers.
The exhibition is widely recognised as one of Europe’s leading trade fairs for hospitality and catering innovation. It attracts industry professionals exploring new operational models and product developments.
Discussions at the event are expected to focus on digital ordering systems, kitchen automation and more sustainable approaches to foodservice operations.
6. ProWein — Düsseldorf
- Founded: 1994
- Headquarters: Düsseldorf, Germany
- Organiser: Messe Düsseldorf
- Next Edition: 15–17 March 2026
Core Segments
- Wine production
- Spirits and distillation
- Beverage distribution
- Wine logistics
- Retail beverage sourcing
ProWein opens in Düsseldorf only days after INTERNORGA. It brings together wine producers, distributors and retail buyers from across the global beverage sector.
The exhibition remains one of the most influential wine trade fairs worldwide. It attracts industry professionals seeking new suppliers and distribution partnerships.
Discussions at the event typically focus on sustainability in wine production, the rise of emerging wine regions and changing consumer preferences in global beverage markets.
7. drinktec — Munich
- Founded: 1951
- Headquarters: Munich, Germany
- Organiser: Messe München
- Next Edition: 11–15 September 2028
Core Segments
- Beverage processing equipment
- Bottling technology
- Liquid food production
- Packaging systems
- Automation technology
drinktec focuses on technology used in beverage manufacturing. Equipment suppliers present innovations in bottling systems, production automation and packaging technology for beverage and liquid food producers.
The event is widely recognised as the leading global trade fair for beverage production technology. It attracts manufacturers, technology providers and industry specialists from around the world.
Discussions at the exhibition typically highlight energy-efficient production systems, digital manufacturing monitoring and advances in sustainable beverage packaging.
8. Bar Convent Berlin
- Founded: 2007
- Headquarters: Berlin, Germany
- Next Edition: 12–14 October 2026
Core Segments
- Craft spirits
- Cocktail innovation
- Beverage brands
- Mixology techniques
- Bar technology
Bar Convent Berlin connects bartenders, beverage brands and distributors from across the global spirits industry. It creates a platform for networking, product launches and industry discussions.
The exhibition has become one of the most influential gatherings in the global bar and spirits sector. It attracts professionals from hospitality, distribution and retail.
Recent editions have highlighted trends such as craft spirits, premium cocktail ingredients and the growing popularity of low-alcohol beverage options.
9. Fi Europe — Frankfurt
- Founded: 1986
- Next Edition: 17–19 November 2026
- Location: Frankfurt, Germany
Core Segments
- Food ingredients
- Nutritional compounds
- Product formulation
- Processing technology
- Ingredient sourcing
Fi Europe connects ingredient suppliers with food manufacturers and product developers. Companies present innovations in flavours, functional ingredients and formulation technologies.
The exhibition is widely recognised as one of the most important global events focused on food ingredient innovation. It attracts manufacturers, research teams and sourcing specialists.
Recent editions have highlighted trends such as plant-based proteins, clean-label ingredients and improved nutritional formulations designed to support healthier food products.
10. BrauBeviale — Nuremberg
- Founded: 1963
- Headquarters: Nuremberg, Germany
- Organiser: NürnbergMesse
- Next Edition: 10–12 November 2026
Core Segments
- Brewing technology
- Beverage production systems
- Packaging equipment
- Raw materials for beverages
- Processing technology
BrauBeviale focuses on technology and ingredients used in beverage production. It brings together breweries, beverage manufacturers and equipment suppliers to explore manufacturing innovation and production efficiency.
The event is widely recognised within the global brewing and beverage production industry. It serves as a meeting point for companies involved in brewing, packaging and processing technologies.
Recent editions have highlighted trends such as craft brewing innovation, improved energy efficiency and more sustainable approaches to beverage production.
Germany as a Global Hub for Food Trade Fairs
Germany has built one of the world’s strongest trade fair infrastructures.
Cities such as Cologne, Berlin, Nuremberg, Munich and Düsseldorf host large exhibition centres. These can welcome thousands of exhibitors and visitors.
The country’s central location within Europe also makes it accessible for international participants. Efficient transport networks allow companies to travel easily between major industry exhibitions.
Exhibition organisers such as Koelnmesse, Messe Berlin and NürnbergMesse have decades of experience hosting international trade fairs.
This infrastructure has helped Germany become a key meeting point for the global food industry.
How Trade Fairs Influence Food Innovation
Trade fairs play an important role in shaping product development across the grocery sector. Many food trends first appear at industry exhibitions before reaching retail markets.
Manufacturers present new product concepts to buyers and distributors. Ingredient suppliers showcase innovations that enable reformulation of existing products.
Recent exhibitions have highlighted plant-based foods, clean-label ingredients and sustainable packaging technologies. Digital tools for supply-chain monitoring and automated food production are also becoming more prominent.
Supermarket procurement teams attend these events to identify which innovations may influence future retail assortments.
Trade Events and the Global Food Supply Chain
Trade fairs also function as important coordination points for the global food supply chain. Producers, processors, packaging companies and retailers participate in the same ecosystem.
This interaction allows companies to build partnerships across multiple stages of food production. A manufacturer may discover new ingredient suppliers while also meeting packaging companies and logistics providers.
Retail groups also use these exhibitions to explore international sourcing opportunities. For producers, trade fairs provide access to global distribution networks.
Frequently Asked Questions
Which is the largest food trade fair in Germany?
Anuga in Cologne is widely recognised as the largest global trade fair for the food and beverage industry. It is held every two years, and the next edition runs 9–13 October 2027.
Which German trade fair focuses on organic food?
BIOFACH in Nuremberg is widely considered the world’s leading trade fair for organic food products. Its next edition is 16–19 February 2027.
Why do supermarket buyers attend German trade fairs?
Buyers use them to evaluate new suppliers, monitor emerging food trends and identify innovations that may influence future retail assortments.
Conclusion
Germany continues to host some of the most influential exhibitions in the global food industry. They bring together producers, ingredient suppliers, technology providers and retailers within a shared marketplace.
These trade fairs often act as early indicators of changes that later appear across the German supermarket sector, from new food categories to evolving sourcing strategies.
They also provide a platform where companies working in packaging in Germany present new materials, recycling systems and sustainability solutions designed for large-scale food distribution.
Through product launches, networking and industry discussions, these events help shape the future direction of food manufacturing, retail tech adoption and supply-chain development across Europe.
As the industry evolves, the food trend events in Germany will remain important platforms for understanding how global food markets continue to change.
Editor’s Note: This article is based on publicly available information from official event organisers and industry reports. Trade fairs are evaluated according to structural influence within the food industry rather than financial revenue metrics. Event schedules and cycles may change depending on organiser planning and future editions.
