Mars Japan Limited showcased its Nutro™ pet food brand at the Japan Dog Expo in Komazawa Park from March 20–22, 2026. The brand celebrated its 100th anniversary with consultations, tastings, and over 1,500 product samples for dogs and cats.
The three-day event at Komazawa Olympic Park attracted roughly 70,000 visitors. Nutro™ set up a dedicated booth offering advice on selecting the right pet food and conducting tasting sessions for products such as Frozen Japanese Delicacies and Nutro™ Natural Choice™ dry food. Cat owners were also able to try Nutro™ Supremo™ dry products and Daily Dish™ wet pouches.
This marked the first Nutro™ exhibition at the expo. Mars Japan aimed to deepen pet owners’ understanding of the brand’s focus on natural ingredients and optimal nutritional balance. Visitors gave positive feedback on the samples and consultation sessions, noting the products’ appeal and quality.
Why it matters
The Nutro™ booth highlights ongoing trends in Japan’s pet food sector, including growing consumer interest in natural ingredients, premium nutrition, and interactive brand experiences. Large-scale events like the Japan Dog Expo provide FMCG brands with direct engagement opportunities, strengthening brand loyalty and market visibility and offering insight into broader Japanese FMCG trend events.
Nutro™ plans to continue anniversary-related initiatives throughout 2026, promoting its goal of “A Better World for Pets” while supporting the growing Japanese pet food market.
Editors’ Note: Coverage based on official Mars Japan release.
