Nectar360 said early campaigns run through its Pollen retail media platform have delivered strong results for brands including Unilever and Coca-Cola Europacific Partners, with omnichannel campaigns generating more than 2.5 times higher incremental sales.

The company said up to 25% of incremental sales came from mid- and upper-funnel activity, while targeted campaigns powered by first-party data achieved conversion rates up to ten times higher than broader campaigns.

Less than a year after launching Pollen, Nectar360 said the platform is helping brands manage audience insights, campaign activation and performance measurement through a single environment.

The company also highlighted the role of artificial intelligence within the platform, including tools that can reduce creative compliance checks from several weeks to around 90 seconds.

Pollen’s multi-touch attribution technology is designed to give brands a clearer view of how different channels contribute to sales, moving beyond traditional last-click measurement.

Nectar360 works with more than 900 brands and has access to more than 24 million loyalty members through partnerships including Sainsbury’s, Argos, British Airways, Esso and American Express.

The results are significant for supermarkets because retail media has become one of the fastest-growing sources of additional revenue for grocery retailers. By using loyalty data and shopper insights, retailers can sell targeted advertising to consumer brands and better measure its impact on sales. Platforms such as Pollen are increasingly turning supermarket customer data into a high-margin digital business.

The latest results underline growing investment in retail media technology as retailers and consumer goods companies seek better measurement and more targeted advertising capabilities.

UK retail technology companies are increasingly investing in retail media platforms and AI-driven analytics to improve advertising performance and create new revenue opportunities from customer data and loyalty programmes.

Editor’s Note: This article is based on information released by Nectar360 on 23 June 2026 regarding the early performance of its Pollen retail media platform. Performance figures, customer numbers and campaign data cited in the article originate from the company’s announcement and statements from participating brands and partners, including Unilever and Coca-Cola Europacific Partners. Global Supermarket News has not independently verified the reported campaign performance metrics.