Asda has launched a Marry Me Chicken pizza under its Takeout Club range ahead of Valentine’s Day, bringing the viral recipe trend into the UK supermarket pizza aisle for the first time.

The product, priced at £4.98, is also available as part of the retailer’s Takeout Club meal deal — two pizzas and two sides for £10.50 — reducing the effective price to £3.28 per pizza when bought in the bundle.

The 486g Classic Crust Marry Me Chicken Pizza features a creamy tomato and chicken-style béchamel base, mozzarella, marinated chicken breast, red onions and sun-dried tomatoes. It is available in selected stores and online.

Asda describes the launch as a supermarket first, translating the widely shared “Marry Me Chicken” recipe into a ready-made pizza format. The dish has ranked among the most searched recipes globally in 2025, according to Google Trends data referenced by the retailer.

The launch forms part of Asda’s Takeout Club own-brand strategy, which focuses on value-led, takeaway-style meal options for at-home occasions.

Asda serves around 16 million customers each week across more than 1,200 UK locations and online. The group operates 610 larger-format stores and 478 Express convenience locations, with online delivery covering 99.5% of the UK population.

The retailer is owned by TDR Capital (67.5%), Mohsin Issa (22.5%) and Walmart Inc (10%).

What Is Asda’s Marry Me Chicken Pizza?

  • Retailer: Asda (UK)

  • Product: Takeout Club Classic Crust Marry Me Chicken Pizza

  • Weight: 486g

  • Price: £4.98

  • Meal deal price: £3.28 per pizza when bought in £10.50 Takeout Club bundle

  • Occasion: Valentine’s Day

  • Category: Chilled pizza / own-brand ready meal

Why This Matters

This launch reflects how UK supermarkets are accelerating the commercialisation of social media food trends.

By converting a viral recipe into a private-label SKU, Asda captures search-driven consumer interest at shelf level. The pricing structure also reinforces value positioning during seasonal occasions, using meal deals to drive basket spend.

It highlights a broader shift in own-label development: speed to trend, lower price point versus takeaway, and occasion-led merchandising.

With Valentine’s Day acting as a short, high-traffic retail moment, converting online food culture into ready-to-cook formats can deliver incremental sales in chilled categories.

Editor’s Note: Based on official launch information from Asda issued 11 February 2026. Pricing and product details reflect retailer data at time of release.