Conagra Brands has unveiled an extensive lineup of new products across its frozen food and grocery portfolio, adding dozens of meals, side dishes, snacks and pantry staples to US supermarket shelves this summer.
The Chicago-based food manufacturer said the new introductions are designed to meet growing consumer demand for convenience, value and protein-rich foods, with innovations spanning brands including Banquet, Healthy Choice, Birds Eye, Marie Callender’s, P.F. Chang’s Home Menu, Gardein and Purple Carrot.
The launches arrive as frozen food manufacturers continue to invest heavily in high-protein meals, restaurant-inspired flavours and products tailored to changing eating habits.
At a glance
- Conagra has launched dozens of new frozen and grocery products.
- New products span breakfast, meals, vegetables, snacks and pantry staples.
- Protein-focused meals feature prominently across several brands.
- Healthy Choice has expanded its GLP-1-friendly meal range.
- Birds Eye has introduced new restaurant-inspired vegetable side dishes.
- Plant-based brands Gardein and Purple Carrot have added new offerings.
- Licensed products include Wendy’s Baconator Chili and Stubb’s Baked Beans.
Protein and convenience lead innovation
Many of the new products focus on high-protein nutrition, reflecting a growing trend in the US grocery market.
Banquet has expanded its breakfast and meal ranges with protein-rich breakfast bowls and chicken products, while evol has launched new protein bowls offering up to 40 grams of protein per serving. Healthy Choice has also added six new meals featuring its “On Track” badge designed to help shoppers identify products aligned with GLP-1 lifestyle goals.
The company is also introducing new family-size meals and single-serve offerings under Marie Callender’s and Bertolli, aiming to capture demand for convenient meal solutions that can replace restaurant dining occasions.
Frozen vegetables remain an important growth category
Birds Eye has expanded its range with new Steakhouse Sides and additions to its Ultimate Vegetables line, including Cheesy Broccoli Mac & Cheese and Creamy Parmesan Scalloped Potatoes.
The brand has also introduced globally inspired flavours such as Vegetable Fried Rice and Mexican Street Corn, reflecting increasing consumer interest in restaurant-inspired meals prepared at home.
Frozen vegetables continue to benefit from consumer demand for convenience, reduced food waste and affordable meal ingredients.
Plant-based category evolves
Conagra is also expanding its plant-based portfolio through Gardein and Purple Carrot.
Gardein has introduced new plant-based chicken nuggets and a single-serve Alfredo bowl, while Purple Carrot has launched two new Italian-inspired vegan pasta bowls.
The launches indicate that manufacturers continue to invest in plant-based products, although the focus has shifted toward targeted innovation and protein-led propositions rather than rapid category expansion.
Licensed products add shelf differentiation
Several of the new products leverage well-known consumer brands through licensing agreements.
These include Wendy’s Baconator Chili, Stubb’s baked beans and Snack Pack Dr Pepper Juicy Gels. Such partnerships have become an increasingly popular strategy among food manufacturers looking to stand out in crowded supermarket categories.
Why it matters for retailers
Conagra’s latest launches highlight several trends shaping the US grocery market:
- Growing demand for protein-rich foods.
- Continued resilience of frozen meals and convenience products.
- Increased interest in restaurant-inspired eating at home.
- Strong consumer demand for value and affordable meal solutions.
- Ongoing innovation in plant-based products and licensed food partnerships.
With inflationary pressures continuing to influence purchasing decisions, manufacturers are increasingly focusing on products that combine convenience, indulgence and perceived value.
What happens next?
The success of Conagra’s new lineup will offer an important indicator of consumer demand in the frozen and convenience food categories during the second half of 2026.
For supermarket buyers, the launches reinforce the importance of high-protein foods, affordable meal solutions and premium frozen products as key drivers of category growth in the US grocery market.
Editor’s Note: This article is based on a product announcement issued by Conagra Brands on 24 June 2026. The company introduced dozens of new frozen meals, grocery products and snacks across brands including Banquet, Healthy Choice, Birds Eye, Marie Callender’s, Gardein and P.F. Chang’s Home Menu, highlighting trends in protein-rich foods, convenience and value-driven innovation in the US grocery market.
