More than 40 companies across the food and beverage sector have joined the new Regenerating Together Programme (RTP), an industry initiative designed to create a common framework for implementing and measuring regenerative agriculture across global supply chains.

Launched on 26 June, the programme aims to address one of the biggest barriers to scaling regenerative farming practices: the lack of consistent standards, metrics and verification methods. The initiative brings together companies, farmers and supply chain partners around a shared approach to measuring progress on soil health, biodiversity, water management and climate outcomes.

The programme could have significant implications for food manufacturers, agricultural suppliers and supermarket sourcing strategies as demand for more sustainable and resilient food supply chains continues to grow.

What is the Regenerating Together Programme?

The Regenerating Together Programme is an outcome-based framework that provides guidance, tools and metrics for implementing regenerative agriculture across different crops and regions.

Rather than imposing a single farming model, the programme allows local adaptation while creating a common language for measuring and verifying progress. The goal is to make regenerative agriculture easier to scale across global food supply chains.

At a glance

  • More than 40 food and beverage companies have committed to the programme.
  • The framework aims to standardise regenerative agriculture measurement and reporting.
  • It focuses on soil health, biodiversity, water and climate outcomes.
  • The programme supports local adaptation rather than a one-size-fits-all model.
  • Independent verification and transparent reporting are key objectives.
  • Companies are seeking greater alignment to scale regenerative sourcing programmes.
  • The initiative could influence future sustainable sourcing requirements across the food industry.

Why is the industry seeking a common framework?

Regenerative agriculture has gained significant momentum in recent years, but different definitions and measurement methods have made it difficult to compare outcomes and scale initiatives across supply chains.

Companies sourcing ingredients across multiple regions have faced varying requirements and inconsistent reporting systems. This fragmentation has complicated sustainability claims and made it harder to aggregate data for corporate reporting and target setting.

The RTP seeks to address these issues by creating a shared framework that companies can use while still accounting for local farming conditions.

How could this affect food supply chains?

The initiative could help companies expand regenerative sourcing programmes by providing more consistent expectations for suppliers and farmers.

For retailers and manufacturers, greater alignment may simplify supplier engagement, sustainability reporting and long-term sourcing strategies. It could also improve transparency around regenerative agriculture claims as demand for independently verified environmental outcomes increases.

Many food companies are increasingly incorporating regenerative agriculture into broader sustainable sourcing and climate commitments.

What role has Carlsberg played?

Carlsberg Group said it has already moved from pilot projects to scaled procurement of regeneratively grown barley across the Nordic region.

The brewer has also incorporated regenerative barley into production in France and the UK, while supporting pilot programmes in Finland. The company says these projects demonstrate how regenerative approaches can be applied across different geographies while recognising local farming conditions.

What happens next?

The launch of the Regenerating Together Programme marks another step towards creating common standards for regenerative agriculture across the food industry.

However, major challenges remain, including financing the transition, supporting farmers through operational changes and building robust systems for monitoring and verification.

If the programme gains wider industry adoption, it could help accelerate the integration of regenerative agriculture into mainstream food sourcing and strengthen sustainability requirements across global supply chains.

Editor’s note: This article is based on information published by the Regenerating Together Programme (RTP) at launch and supporting material from participating companies, including Carlsberg Group, regarding regenerative agriculture initiatives and supply chain implementation. No additional comments or financial details were disclosed at the time of publication.