Florette has relaunched its range of vegetable soups across France in Elopak Pure-Pak® Sense cartons, replacing PET plastic bottles. Introduced in April 2026 and highlighted on 7 July 2026, the packaging change is designed to reduce plastic use, improve in-store shelf visibility, increase transport efficiency and support the company’s long-term climate goals while maintaining product quality.
What is Florette’s new soup packaging?
Florette’s new soup packaging is a switch from PET plastic bottles to 1-litre Pure-Pak® Sense cartons. The new cartons provide a larger printable surface for branding, are easier to stack during transport and storage, and help protect soups from light while supporting the company’s efforts to reduce packaging-related environmental impact.
At a glance
- Florette relaunched its vegetable soups in Pure-Pak® Sense cartons.
- PET plastic bottles have been replaced with carton packaging.
- The rollout covers supermarkets across France.
- Five soup varieties are available in 1-litre cartons.
- The packaging supports Florette’s Climate Plan, including a 35% greenhouse gas emissions reduction target by 2035 compared with 2019.
- Cartons improve shelf presentation, transport efficiency and storage.
- The new packaging also helps protect product quality by reducing light exposure.
Why did Florette replace plastic bottles with cartons?
The packaging change forms part of Florette’s strategy to reduce plastic use and improve the sustainability of its products. The company says the move supports its Climate Plan while also making packaging more practical throughout the supply chain.
The foldable carton design reduces wasted transport space because square packs stack more efficiently than bottles. Improved logistics can contribute to lower transport costs and reduced fuel consumption while supporting more efficient warehouse operations.
How does the new packaging benefit supermarkets?
The Pure-Pak® Sense carton provides a larger front-facing display area than the previous bottle, giving retailers greater shelf visibility for the product range. Improved pack presentation can help products stand out while maintaining consistent branding across supermarket shelves.
The square carton format also simplifies transport, pallet loading and storage. Better space utilisation throughout distribution can improve operational efficiency for retailers and suppliers handling chilled grocery products.
Which soup varieties are included in the relaunch?
The nationwide French rollout includes five products:
- Garden Vegetables Soup
- Six Vegetables Soup (25% reduced salt)
- Red Kuri Squash & Emmental Soup
- Green Vegetable Soup
- Pumpkin & Carrot Soup
Each variety is sold in a 1-litre Pure-Pak® Sense carton.
How does carton packaging support sustainability?
Florette says the new cartons support its objective of reducing greenhouse gas emissions by 35% by 2035 compared with 2019. The packaging is part of the company’s broader effort to find alternatives to plastic while maintaining freshness and product quality.
The carton also protects vegetables from light, helping preserve the product throughout its shelf life while complementing the company’s wider packaging improvement programme.
Why does this matter for the food packaging industry?
The switch reflects a wider trend across the European food industry as manufacturers reassess packaging materials to reduce plastic use, improve logistics and meet changing sustainability expectations from retailers and consumers.
For supermarket suppliers, packaging decisions are increasingly influenced not only by environmental targets but also by transport efficiency, shelf impact and product protection. Carton formats continue to gain attention where they can improve both operational performance and retail presentation.
What happens next?
Florette’s nationwide rollout places its vegetable soup range in carton packaging across the French market. As food manufacturers continue reviewing packaging formats, retailers and suppliers are expected to place greater emphasis on solutions that combine sustainability, efficient distribution, product protection and stronger shelf visibility.
Editor’s Note: This article is based on information published by Elopak regarding Florette’s soup packaging relaunch, together with product and company information available on the official Florette France website, including its company profile and soups & gazpachos pages.
