Luhta Sportswear Company has selected RELEX Solutions to implement an end-to-end planning platform across retail, e-commerce and wholesale operations.

The project will replace legacy systems and integrate demand forecasting, purchasing and inventory management into a single unified environment covering all sales channels.

Luhta aims to improve forecast accuracy, increase inventory transparency and reduce both overstock and stockouts across global operations.

What Is Luhta Implementing?

Luhta is deploying RELEX’s AI-driven demand forecasting and replenishment platform to unify planning processes across channels.

The system connects demand planning, purchase planning and inventory optimization into one synchronized workflow. It uses machine learning models to improve forecast precision for seasonal collections and continuous assortments.

Why Is End-To-end planning important in 2026?

End-to-end planning allows retailers and brands to align sales forecasts with purchasing and inventory decisions in real time.

This reduces capital tied up in excess stock, improves service levels, and strengthens responsiveness to demand fluctuations. As omnichannel retail expands, unified planning platforms are increasingly replacing siloed legacy systems.

At a Glance

  • Announcement date: 16 February 2026

  • Companies involved: Luhta Sportswear Company and RELEX Solutions

  • Scope: Retail, e-commerce and wholesale channels

  • Objective: Unified demand forecasting and inventory planning

  • Technology: AI and machine learning-based forecasting

  • Expected impact: Reduced stockouts and improved inventory accuracy

How Does This Affect The Retail Technology Sector?

Although Luhta operates in sportswear rather than grocery, the move strengthens RELEX’s position in cross-industry retail planning.

RELEX is widely used in food retail and FMCG supply chains. Expanding further into fashion and lifestyle sectors reinforces the platform’s role as a scalable, multi-channel planning solution across European retail markets.

The development reflects a broader trend: retailers and brands consolidating planning systems to improve efficiency and data visibility.

Industry Context

European retailers and brand owners are investing in AI-driven forecasting tools to manage margin pressure, demand volatility and omnichannel growth.

Legacy systems often operate independently across departments. Unified planning platforms aim to create shared data visibility across sales, purchasing and supply chain functions.

Luhta operates multiple brands and distributes products through owned stores, e-commerce platforms and retail partners globally.

What Happens Next?

Implementation will focus on synchronizing demand forecasting with purchase planning and replenishment decisions across channels.

The rollout positions Luhta to operate with centralized planning visibility while strengthening RELEX’s footprint in multi-channel European retail.

In the wider Finland retail technology landscape, the project reflects continued investment in AI-driven planning systems as domestic companies modernize legacy infrastructure and scale omnichannel operations.