THIS™ has pulled Isn’t Chicken Deli Pieces from stores across England, Scotland and Wales after undeclared soya and wheat (gluten) allergens were identified in the product.
The withdrawal follows an official Food Standards Agency (FSA) allergy alert issued on 28 January 2026. The affected chilled product poses a potential health risk to consumers with soya or gluten allergies and those with coeliac disease.
The recall covers 120g packs of the deli-style plant-based product with multiple use-by dates between 29 January 2026 and 13 February 2026.
The company confirmed that soya and wheat allergens were not declared on the packaging label, triggering the mandatory removal of affected stock from retail shelves.
Retailers have been instructed to immediately withdraw impacted batches. Point-of-sale notices are now being displayed in stores to inform shoppers about the recall and refund process.
Consumers who purchased the product and have relevant allergies are being advised not to consume it and to return the item to the store of purchase for a full refund.
THIS™ has also contacted relevant allergy support organisations to help ensure the recall information reaches affected consumer groups.
Affected Product
THIS™ Isn’t Chicken Deli Pieces
Pack size: 120g
Risk allergens: Soya and wheat (gluten)
Markets affected: England, Scotland and Wales
Use-by dates Impacted
29 January 2026
30 January 2026
31 January 2026
02 February 2026
03 February 2026
04 February 2026
05 February 2026
06 February 2026
12 February 2026
13 February 2026
Why It Matters
Plant-based chilled products are now a core part of the UK FMCG category, with strong penetration across major supermarket chains and convenience retailers.
Allergen compliance failures create immediate operational pressure for stores. Retailers must manage urgent shelf withdrawals, customer communication, refunds, and supplier coordination within tight regulatory timelines.
For buyers and category managers, incidents like this underline the importance of packaging accuracy, supplier quality assurance processes, and routine label verification across fast-growing plant-based ranges.
With free-from and allergen-sensitive shoppers representing an expanding customer segment, labelling reliability remains both a regulatory requirement and a commercial risk factor.
THIS™ confirmed corrective actions are being implemented while retailers continue clearing affected stock from circulation.
Editor’s Note: This article is based on the official Food Standards Agency allergy alert issued on 28 January 2026 and the recall notice published by THIS™ for UK retail markets.
