Denmark’s grocery and FMCG market may be small by population, but it plays an outsized role in Nordic buying networks, private label sourcing, and supplier partnerships.
For brands, manufacturers, packaging companies, and retail technology vendors, trade events remain one of the fastest ways to meet buyers, test new products, and build regional visibility.
Here are the five most important grocery and FMCG-related trade events in Denmark, ranked by buyer attendance, supplier participation, and Nordic reach.
Event overview
| Rank | Event | Location | Attendees | Exhibitors |
|---|---|---|---|---|
| 1 | Foodexpo (MCH) | Herning | 21,553 | 460 |
| 2 | HI Tech & Industry Scandinavia | Herning | ~20,000 | 600+ |
| 3 | E-handelskonferencen | Copenhagen | 1,800+ | 70 |
| 4 | Madværkstedet | Copenhagen | Not published | Not published |
| 5 | Savant Retail Congress | Copenhagen | 200+ | Partner showcases |
1) Foodexpo (Herning) — Denmark’s largest food and grocery trade fair
Foodexpo is the biggest B2B food and beverage exhibition in Denmark and the most important physical meeting point for grocery buyers and suppliers.
With more than 21,000 professional visitors and over 460 exhibitors in its latest edition, it delivers the strongest combination of scale and commercial relevance.
Sectors represented
Grocery and FMCG brands
Food and beverage producers
Packaging and food service suppliers
Equipment and operational solutions
Sustainability-focused product suppliers
Who should attend
FMCG manufacturers targeting retail listings
Packaging suppliers working with food brands
Ingredient and private label producers
Nordic distributors and category managers
Why it ranks number one
Foodexpo attracts decision-makers from across Denmark and neighbouring Nordic markets. It combines volume, product discovery, and real buying conversations in one place.
2) HI Tech & Industry Scandinavia (Herning) — supply chain and automation hub
HI Tech & Industry Scandinavia is not a pure grocery event, but it plays a major role for FMCG supply chains, warehouse operations, and production efficiency.
The show typically hosts around 20,000 visitors and more than 600 exhibitors across automation, logistics, manufacturing, and industrial technology.
Sectors represented
Warehouse automation and robotics
Internal logistics and cold-chain solutions
Production equipment and factory technology
Food processing and packaging machinery
Who should attend
FMCG manufacturers upgrading production lines
Packaging equipment suppliers
Warehouse and fulfilment solution providers
Retail operations teams focused on efficiency
Why it matters for grocery suppliers
Modern grocery retail depends on automation, fulfilment speed, and cost control. This event connects suppliers with the technology shaping those systems.
3) E-handelskonferencen (Copenhagen) — digital retail and omnichannel focus
E-handelskonferencen is Denmark’s largest e-commerce and digital commerce conference. It attracts more than 1,800 participants and around 70 exhibiting partners.
While not grocery-specific, many supermarket groups, FMCG brands, and delivery platforms attend due to the growing importance of online grocery and omnichannel retail.
Sectors represented
E-commerce platforms and tools
Last-mile delivery and fulfilment solutions
Digital marketing and retail media
Customer experience technology
Who should attend
Grocery and FMCG e-commerce teams
Retail technology vendors
Logistics and delivery partners
Digital shelf and conversion specialists
Why it ranks highly
Online grocery sales, click-and-collect, and digital merchandising are now core growth areas. This event brings the right audience into one room.
4) Madværkstedet (Copenhagen) — product discovery and food innovation
Madværkstedet is a curated food industry trade fair focused on product innovation, tasting experiences, and supplier discovery. It is hosted at Lokomotivværkstedet in Copenhagen.
Unlike larger mass exhibitions, it focuses on interaction and storytelling rather than raw scale.
Sectors represented
Specialty food and premium brands
New product launches
Sustainable and niche producers
Foodservice-oriented suppliers
Who should attend
Emerging FMCG brands
Category teams scouting innovation
Buyers looking for differentiation
Suppliers with strong product stories
Why it ranks fourth
It offers high-quality interactions but lower published attendance numbers. It works best for brand discovery rather than mass exposure.
5) Savant Retail Congress (Copenhagen) — senior retail leadership audience
Savant Retail Congress is a smaller, high-level event focused on digital retail strategy, customer experience, and operational transformation.
Attendance typically sits around 200+ senior leaders, with a limited number of solution partners and sponsors.
Sectors represented
Retail digital leadership
Data and analytics solutions
Customer loyalty platforms
AI and automation tools
Who should attend
Retail technology vendors targeting enterprise clients
FMCG teams working with retail media
Consultants and solution partners
Strategy and transformation leaders
Why it makes the list
It offers fewer attendees, but higher seniority. For targeted meetings, it can deliver strong value.
Categories covered and event focus
| Event | Retail tech | Sustainability | Packaging | Supply chain | Food innovation |
|---|---|---|---|---|---|
| Foodexpo | Medium | High | Medium | Medium | High |
| HI Tech & Industry | High | Medium | Medium | High | Low–Medium |
| E-handelskonferencen | High | Medium | Low | High | Low |
| Madværkstedet | Low–Medium | Medium | Low–Medium | Low | High |
| Savant Retail Congress | High | Low | Low | Medium | Low |
What this means for suppliers and retailers
Trade events in Denmark are becoming more specialised. Large exhibitions focus on scale and buying volume, while smaller conferences target digital transformation and leadership networks.
For FMCG suppliers, packaging companies, and retail technology vendors, the best strategy is not attending everything. It is choosing events based on clear business goals.
If your priority is listings and product exposure, Foodexpo delivers the strongest reach.
If your focus is operational efficiency, automation, or logistics, HI Tech & Industry offers direct access to solution buyers.
If your growth plan is digital and omnichannel, E-handelskonferencen provides targeted commercial networking.
Together, these events shape how grocery business relationships are built across Denmark and the wider Nordic region.
Conclusion
Denmark’s trade event calendar reflects how the market is evolving. Buying decisions are no longer driven only by price and volume. They now include digital capability, supply chain efficiency, and sustainability performance.
For Denmark FMCG suppliers, these events remain a key route to retail listings and long-term partnerships. For Denmark fresh produce exporters and importers, they offer direct access to buyers focused on sourcing reliability and seasonal planning. For Denmark packaging companies, the shows provide a platform to showcase compliance-ready, sustainable formats that meet retailer expectations.
Choosing the right event is no longer about attendance numbers alone. It is about matching your product category, commercial goals, and buyer targets with the right audience.
Editor’s Note: This ranking is based on publicly available event data, organiser disclosures, and market relevance at the time of publication. Attendance figures may vary by edition.
