Croatia’s food trade event calendar is smaller than those of Germany, France, or Italy, but it remains an important meeting point for food producers, hospitality operators, distributors, and regional suppliers across Southeast Europe. The country’s strong tourism sector continues to shape the market, with many events focused on foodservice, gastronomy, beverages, and hospitality procurement rather than large-scale supermarket sourcing.

For suppliers seeking access to Croatian buyers, restaurants, hotels, wholesalers, and regional distributors, several events stand out over the next 12 months. These exhibitions provide opportunities to showcase products, identify new customers, and monitor trends influencing the Croatian food industry. Recent schedules confirm that Zagreb has strengthened its position as the country’s leading trade fair destination, hosting several of the sector’s largest events.

At a Glance

Rank Event Timing Strategic Role
1 HoReCa Adria 2026 October 2026 Hospitality and foodservice sourcing
2 CroAGRO 2026 December 2026 Agriculture and food production
3 Food and Healthy Living Fairs 2026 December 2026 Health-focused food and FMCG trends
4 GAST 2027 February 2027 Foodservice, catering and gastronomy
5 Adriatic Gastro Show Expected Winter 2027 Regional food and hospitality networking

1. HoReCa Adria 2026

The most important upcoming food-related exhibition in Croatia is HoReCa Adria, scheduled for October 22–24, 2026, at the Zagreb Fair.

The event brings together suppliers serving hotels, restaurants, cafés, catering businesses, and tourism operators. Food manufacturers, beverage brands, equipment suppliers, and distributors use the exhibition to reach decision-makers preparing for the following tourism season.

Given Croatia’s dependence on tourism, HoReCa Adria often provides an early indication of purchasing trends across the hospitality sector.

2. CroAGRO 2026

CroAGRO remains Croatia’s flagship agriculture exhibition and is scheduled for December 3–6, 2026.

While agriculture is its primary focus, the event has growing relevance for food processors, produce suppliers, and companies involved in food production. Visitors typically include growers, cooperatives, agricultural businesses, and food industry professionals seeking new sourcing opportunities.

For companies operating in fresh produce and agricultural supply chains, CroAGRO offers one of the country’s largest industry gatherings.

3. Food and Healthy Living Fairs 2026

Running alongside CroAGRO at the Zagreb Fair, the Food and Healthy Living Fairs focus on consumer health, nutrition, organic products, and wellness-oriented food categories.

Interest in healthier food choices continues to influence product development across Europe, making the event increasingly relevant for FMCG manufacturers and specialty food suppliers.

The exhibition also provides insight into emerging categories that may gain traction in retail and foodservice channels.

4. GAST 2027

GAST remains one of Croatia’s best-known food industry exhibitions.

A notable development is the event’s relocation from Split to Zagreb. The 2026 edition was held at Arena Zagreb, and the upcoming 2027 edition is also expected to take place there during February.

The exhibition focuses on gastronomy, catering, hospitality supply, beverages, and foodservice operations. For suppliers targeting restaurants, hotels, and catering businesses, GAST remains a key event on the Croatian calendar.

5. Adriatic Gastro Show

The Adriatic Gastro Show continues to provide a regional platform for food producers, beverage suppliers, hospitality operators, and tourism-related businesses.

Unlike the larger Zagreb-based exhibitions, this event offers stronger visibility within Croatia’s coastal hospitality market, where seasonal tourism drives significant food and beverage demand.

The show is particularly useful for suppliers seeking contacts within hotels, restaurants, and resort operators along the Adriatic coast.

Industry Outlook

Croatia’s food exhibition sector reflects the structure of its economy. Hospitality, tourism, foodservice, and beverage businesses account for much of the demand seen at major trade fairs.

As a result, Croatian events tend to be more valuable for restaurant suppliers, catering companies, beverage producers, and hospitality-focused manufacturers than for large-scale supermarket sourcing.

Companies seeking private label contracts, major FMCG retail partnerships, or international supermarket buyers often complement Croatian events with participation in larger European exhibitions such as Anuga, SIAL Paris, PLMA World of Private Label, and Fruit Logistica.

What Happens Next

 

Editor’s Note: This analysis is based on publicly available event schedules, organizer announcements, and industry exhibition calendars available as of June 2026. Dates and event details may be updated by organizers.