Croatia’s food trade event calendar is smaller than those of Germany, France or Italy.
But it remains an important meeting point for food producers, hospitality operators, distributors and regional suppliers across Southeast Europe.
The country’s strong tourism sector continues to shape the market. Many events focus on foodservice, gastronomy, beverages and hospitality procurement rather than large-scale supermarket sourcing.
Several events stand out over the next 12 months for suppliers seeking access to:
- Croatian buyers
- restaurants
- hotels
- wholesalers
- regional distributors
These exhibitions provide chances to showcase products, find new customers and monitor trends influencing the Croatian food industry.
Recent schedules confirm that Zagreb has strengthened its position as the country’s leading trade fair destination. It hosts several of the sector’s largest events.
At a Glance
| Rank | Event | Timing | Strategic Role |
|---|---|---|---|
| 1 | HoReCa Adria 2026 | October 2026 | Hospitality and foodservice sourcing |
| 2 | CroAGRO 2026 | December 2026 | Agriculture and food production |
| 3 | Food and Healthy Living Fairs 2026 | December 2026 | Health-focused food and FMCG trends |
| 4 | GAST 2027 | February 2027 | Foodservice, catering and gastronomy |
| 5 | Adriatic Gastro Show | Expected Winter 2027 | Regional food and hospitality networking |
1. HoReCa Adria 2026
The most important upcoming food-related exhibition in Croatia is HoReCa Adria. It is scheduled for October 22–24, 2026, at the Zagreb Fair.
Who attends
The event brings together suppliers serving hotels, restaurants, cafés, catering businesses and tourism operators.
Food manufacturers, beverage brands, equipment suppliers and distributors use the exhibition to reach decision-makers preparing for the next tourism season.
Why it matters to buyers
Croatia depends on tourism. So HoReCa Adria often gives an early indication of purchasing trends across the hospitality sector.
2. CroAGRO 2026
CroAGRO remains Croatia’s flagship agriculture exhibition. It is scheduled for December 3–6, 2026.
Who attends
Agriculture is its main focus. Even so, the event has growing relevance for food processors, produce suppliers and companies involved in food production.
Visitors typically include growers, cooperatives, agricultural businesses and food industry professionals seeking new sourcing opportunities.
Why it matters to buyers
For companies in fresh produce and agricultural supply chains, CroAGRO offers one of the country’s largest industry gatherings.
3. Food and Healthy Living Fairs 2026
The Food and Healthy Living Fairs run alongside CroAGRO at the Zagreb Fair. They focus on:
- consumer health
- nutrition
- organic products
- wellness-oriented food categories
Interest in healthier food choices continues to influence product development across Europe. This makes the event more relevant for FMCG manufacturers and specialty food suppliers.
The exhibition also gives insight into emerging categories that may gain traction in retail and foodservice channels.
4. GAST 2027
GAST remains one of Croatia’s best-known food industry exhibitions.
Move to Zagreb
A notable development is the event’s move from Split to Zagreb.
The 2026 edition was held at Arena Zagreb. The upcoming 2027 edition is also expected to take place there during February.
What it covers
The exhibition focuses on gastronomy, catering, hospitality supply, beverages and foodservice operations.
For suppliers targeting restaurants, hotels and catering businesses, GAST remains a key event on the Croatian calendar.
5. Adriatic Gastro Show
The Adriatic Gastro Show continues to provide a regional platform for food producers, beverage suppliers, hospitality operators and tourism-related businesses.
Unlike the larger Zagreb-based exhibitions, this event offers stronger visibility within Croatia’s coastal hospitality market. There, seasonal tourism drives significant food and beverage demand.
The show is particularly useful for suppliers seeking contacts within hotels, restaurants and resort operators along the Adriatic coast.
Industry Outlook
Croatia’s food exhibition sector reflects the structure of its economy. Hospitality, tourism, foodservice and beverage businesses account for much of the demand seen at major trade fairs.
As a result, Croatian events tend to be more valuable for these groups than for large-scale supermarket sourcing:
- restaurant suppliers
- catering companies
- beverage producers
- hospitality-focused manufacturers
Some companies seek private label contracts, major FMCG retail partnerships or international supermarket buyers. They often add larger European exhibitions to Croatian events, such as:
- Anuga
- SIAL Paris
- PLMA World of Private Label
- Fruit Logistica
Frequently Asked Questions
What is the most important upcoming food trade event in Croatia?
HoReCa Adria is the most important upcoming food-related exhibition in Croatia. It takes place on October 22–24, 2026, at the Zagreb Fair.
When is CroAGRO 2026?
CroAGRO 2026 is scheduled for December 3–6, 2026. The Food and Healthy Living Fairs run alongside it at the Zagreb Fair.
Where is GAST held now?
GAST has moved from Split to Zagreb. The 2026 edition was held at Arena Zagreb, and the 2027 edition is also expected there in February.
What Happens Next
The next phase of growth for Croatia’s food trade event sector will likely be driven by:
- hospitality investment
- tourism demand
- regional sourcing partnerships
- growing interest in health-focused food products
Zagreb continues to strengthen its position as the country’s main trade fair hub. Coastal events remain important for businesses serving hotels, restaurants and tourism operators.
For suppliers targeting Croatia supermarkets, these events help them understand changing consumer preferences, sourcing requirements and product trends on retail shelves across the country.
Businesses in the Croatia FMCG sector can use these exhibitions to connect with distributors, hospitality buyers and regional partners seeking new food and beverage products.
The events also offer valuable networking for companies involved in Croatia fresh produce. They help growers, exporters and supply-chain specialists strengthen relationships with foodservice and wholesale buyers.
Demand for local sourcing, healthier products and sustainable supply chains continues to grow. These exhibitions are expected to play a more important role in connecting suppliers with buyers across Croatia’s food industry.
For suppliers looking to enter the Croatian market during 2026–2027, these five events offer the strongest chances to build relationships, monitor industry trends and find new commercial partners.
Editor’s Note: This analysis is based on publicly available event schedules, organizer announcements, and industry exhibition calendars available as of June 2026. Dates and event details may be updated by organizers.
