Kraft Heinz has launched a new snack range under its Lunchables brand as the company pushes further into the growing grab-and-go snacking category in the United States.
The new “Snackables” line introduces double snack packs designed for sharing, swapping and split snacking occasions. The launch expands Lunchables beyond its traditional lunch-kit positioning and into wider convenience snacking demand across supermarket retail channels.
Snackables combines cheese, crackers and sweet snack components in dual-compartment packs aimed at both children and family snacking occasions.
The range launches in two varieties:
- Cheddar Cheese Snackables
- Colby Jack Cheese Snackables
According to Kraft Heinz, each pack contains 5 grams of protein and combines cheese, crackers and snack items including fruit snacks or mini chocolate chip graham crackers.
The company said the launch reflects rising demand for bite-sized and shareable snack formats as more consumers snack multiple times throughout the day.
Snackables is rolling out to retailers nationwide with a recommended retail price of $2.99 per double pack.
The launch also includes a promotional campaign linked to the brand’s “CharcuteRING” concept tied to social snacking and friendship-sharing trends.
The product expansion highlights how large packaged food companies are increasingly targeting snack occasions rather than traditional meal categories as supermarket competition intensifies across convenience food aisles.
That shift is becoming increasingly important across the wider US FMCG sector, where retailers and brands are investing more heavily in portable formats, lunchbox products, and impulse snack merchandising.
Kraft Heinz said Lunchables Snackables is now being distributed across retailers nationwide.
Editor’s Note: Information in this article is based on an official announcement from Kraft Heinz.
