NatureSweet has introduced Golden Cherubs®, a new golden grape tomato variety for supermarkets across the United States. The product will begin rolling out in select retail stores from mid-May 2026. The launch expands the company’s Cherubs snacking tomato portfolio with a new variety focused on sweetness, tangy flavor, and visual differentiation in the fresh produce aisle.
The tomatoes are greenhouse-grown in Mexico and distributed across North America. NatureSweet said the product will be sold in recyclable resealable 10 oz packaging designed for snacking, salads, and meal preparation.
The launch comes as retailers continue expanding premium fresh snacking categories and greenhouse-grown produce assortments across the wider US FMCG sector.
At a glance
- NatureSweet launched Golden Cherubs® golden grape tomatoes
- Rollout starts in select U.S. stores in mid-May 2026
- Product expands the company’s Cherubs® tomato range
- Tomatoes are greenhouse-grown in Mexico
- Packaging is recyclable, resealable, and rinse-ready
- Product is Fair Trade Certified™ and Non-GMO Project Verified
- NatureSweet operates more than 1,500 acres of greenhouse production
What are Golden Cherubs tomatoes?
Golden Cherubs® are a new golden-colored grape tomato variety developed by NatureSweet as part of its premium snacking tomato category.
The tomatoes are positioned as a sweeter and tangier alternative within the company’s existing Cherubs® line. The product is intended for fresh snacking, salads, and convenience-focused grocery consumption.
Why is NatureSweet expanding its Cherubs portfolio?
NatureSweet is expanding its Cherubs® range as supermarket demand for premium snacking produce continues growing across North America.
Retailers are increasingly investing in differentiated produce products that combine convenience, sustainability claims, and year-round availability. Greenhouse-grown tomatoes have also gained shelf space due to supply consistency and controlled-environment production.
How are the tomatoes produced?
Golden Cherubs® are grown in greenhouse environments in Mexico using controlled-environment agriculture systems.
NatureSweet said the tomatoes are vine-ripened and hand-picked before distribution to retail partners in the United States, Mexico, and Canada. The company also highlighted sustainability certifications and Fair Trade standards linked to production.
What packaging will supermarkets receive?
The tomatoes will be sold in a 10 oz retail pack using NatureSweet’s proprietary resealable and recyclable packaging format.
The packaging is designed to support convenience-led grocery shopping trends while helping preserve freshness during retail distribution and home storage.
Why does this matter for supermarkets?
Fresh snacking categories have become increasingly important for supermarket produce departments as retailers compete on convenience, healthier eating, and premium fresh offerings.
Product differentiation through color, flavor profile, sustainability credentials, and packaging design is becoming a larger part of fresh produce merchandising strategies. Golden tomato varieties also help retailers create more visually varied produce displays.
The launch also reflects continued investment in greenhouse-grown supply chains across North America, where retailers are prioritizing stable year-round sourcing and reduced seasonal volatility.
What happens next?
Golden Cherubs® will continue rolling out to additional supermarket locations during 2026 as NatureSweet expands distribution.
The launch may also increase competition within premium snacking tomato categories, where retailers and produce suppliers are introducing new varieties, packaging formats, and branded fresh produce concepts aimed at driving higher-margin produce sales.
Editor’s Note: Information in this article is based on an official announcement from NatureSweet regarding the launch of Golden Cherubs® snacking tomatoes in North America.
