BRU has become the official coffee partner and leading trouser sponsor of Texas Super Kings for the 2026 Major League Cricket season in the United States.
The partnership was announced on May 19 and will give BRU branding visibility across broadcasts, stadium promotions, digital campaigns, and fan engagement activities throughout the season.
The 2026 Major League Cricket season is scheduled to run from June 18 to July 18, with matches planned at Grand Prairie Stadium in Texas, Oakland Coliseum in California, and the Fairview Complex in California.
BRU, owned by Unilever, said the partnership supports its efforts to expand brand awareness in the United States as cricket continues to grow across North America.
The coffee brand, launched in India in 1968, is known for its coffee-chicory blends and instant coffee products. The company said it plans to strengthen connections with cricket audiences while introducing more US consumers to the brand.
Texas Super Kings said the agreement will support fan-focused storytelling and promotional campaigns during the 2026 season.
The partnership also reflects a wider trend across the US FMCG market, where food and beverage companies are increasingly using sports sponsorships to reach multicultural and younger consumer audiences.
Major League Cricket continues to attract investment from global brands as the competition expands its commercial presence in the United States.
Editor’s Note: Information in this article is based on an official announcement issued by Texas Super Kings and BRU on May 19, 2026.
