Hormel Foods Corporation has agreed to sell its Brazilian operations, operated under the CERATTI® brand, to Zanchetta Alimentos LTDA. The deal was announced on June 29, 2026, by the Austin, Minnesota-based food company and forms part of Hormel Foods’ wider effort to simplify its portfolio and focus its international strategy on markets with stronger long-term growth opportunities.

What is the Ceratti business?

Ceratti is Hormel Foods’ Brazilian processed meat and food business. It operates under the CERATTI® brand in Brazil and serves customers in the local market. The planned sale will transfer the business to Zanchetta Alimentos, a Brazilian food company with an established presence in the country.

At a glance

  • Hormel Foods has agreed to sell its Ceratti business in Brazil.
  • The buyer is Zanchetta Alimentos LTDA.
  • Financial terms of the transaction were not disclosed.
  • The sale is expected to close in the coming weeks.
  • The deal remains subject to customary closing conditions and regulatory approval.
  • Hormel Foods expects minimal impact on adjusted fiscal 2026 results.
  • Operations will continue as usual during the transition period.

Why is Hormel Foods selling Ceratti?

Hormel Foods said the divestiture is part of its plan to simplify and streamline its portfolio. The company is focusing its international strategy on markets where it sees the strongest long-term growth opportunities, while reducing exposure to operations that may no longer fit its future priorities.

The sale also reflects a broader trend among global food manufacturers. Large FMCG companies continue to review regional brands, production assets and international operations as they look for stronger margins, clearer market focus and more efficient capital allocation.

Who is buying the Ceratti business?

Zanchetta Alimentos LTDA is the buyer of Hormel Foods’ Ceratti business in Brazil. The company is described as a Brazilian food business with an established market presence.

For Brazil’s food industry, the transaction would place Ceratti under domestic ownership. That may give the brand a closer strategic fit with a local operator already active in the Brazilian food market.

How will the deal affect Hormel Foods?

Hormel Foods expects the sale to have a minimal impact on its adjusted fiscal 2026 financial results. The company has not disclosed the financial terms of the agreement.

Hormel Foods said it expects to share more information during its third-quarter fiscal 2026 earnings call. Until the transaction closes, the company said operations will continue as usual for employees, customers and partners.

Why does this matter for Brazil FMCG?

The sale highlights ongoing portfolio reshaping in Brazil FMCG and processed food. Multinational food groups are reassessing where they can build scale, while domestic players may use acquisitions to strengthen local category positions.

For retailers, distributors and foodservice customers in Brazil, the key issue will be continuity. Ceratti’s ownership change could affect future brand investment, product strategy and supply relationships once the transaction is completed.

What happens next?

The transaction is expected to close in the coming weeks, subject to customary closing conditions and required regulatory approval.

Hormel Foods will provide further details during its third-quarter fiscal 2026 earnings call. For the Brazilian processed food market, attention will now turn to how Zanchetta Alimentos develops the Ceratti brand after completion.