Carrefour Belgium has launched a new loyalty savings campaign with Pyrex, allowing shoppers to collect stamps and redeem kitchenware for €1, as retailers step up value-focused promotions amid cost pressures.
The campaign, run by Carrefour Belgique in partnership with L – founders of loyalty, started on 18 March 2026 and will continue until 4 August 2026.
Customers receive one stamp for every €10 spent when using a Carrefour Bonus Card in Carrefour Hypermarket and Carrefour Market stores. Once 40 to 80 stamps are collected, shoppers can exchange them for selected Pyrex products for an additional €1.
The programme is available both through physical stamp cards and digitally via the Carrefour app and in-store systems. Customers opting for digital participation receive five free stamps upon registration.
The Pyrex range included in the campaign features oven dishes with lids and measuring jugs made from borosilicate glass, a material known for its resistance to temperature changes.
Carrefour said the initiative is designed to improve value perception while supporting household budgets. Loyalty campaigns of this type are increasingly being used by retailers to encourage repeat visits and increase basket spend without relying solely on direct price discounts.
The retailer also linked the promotion to its Act For Food programme, using the campaign to promote cooking at home and everyday meal preparation.
For L – founders of loyalty, the campaign reflects continued demand from retailers for loyalty-driven engagement strategies that go beyond price cuts and build longer-term customer relationships.
Why It Matters
The campaign shows how loyalty mechanics are becoming more important across the Belgium supermarket sector as retailers compete on value without eroding margins.
Instead of pure discounting, supermarkets are using reward-based systems to increase frequency, strengthen customer retention and add perceived value to everyday shopping.
Non-food partnerships, such as cookware promotions, also help retailers expand basket size while keeping core grocery pricing stable in a competitive environment.
Across Europe, similar loyalty formats are gaining traction as retailers look for more controlled ways to manage pricing pressure while maintaining shopper engagement.
The Carrefour campaign will run through the summer, with redemption activity expected to peak in the final weeks as customers complete their stamp collections.
Editor’s Note: Based on official announcement from Carrefour Belgium and L – founders of loyalty, March 2026.
