Agrial appointed Marie-Laure Pomerol to lead its fresh produce division on 21 September 2026, putting her in charge of the €1.3 billion business behind Florette and Priméale.
She succeeds Jean-Marc Faujour, who will retire at the end of December after more than a decade with the French agricultural cooperative. The division employs 5,700 people and serves French and international markets.
New leadership for Florette and Priméale
Pomerol joins Agrial’s executive committee and reports to chief executive Julien Heillaut. An ESCP graduate, she began her career at EY before spending ten years at agricultural group Axéréal in support and general management roles.
Agrial described her remit as overseeing the division’s activities, including:
“Strengthening its results and continuing its development in France and internationally.”
The company statement is translated from French.
Heillaut thanked Faujour for his contribution to the division’s development. Faujour joined Agrial in 2015 as international managing director of Priméale and took charge of the vegetable division in 2021.
What the appointment means for supermarket buyers
For retail procurement teams, a leadership change at this scale matters when it affects availability, product quality or cost. Agrial’s fresh produce division supplies several critical parts of the supermarket aisle, making continuity across those categories the immediate commercial priority.
Priméale markets vegetables including carrots, potatoes, leeks and salads. Florette’s range spans prepared salads, ready-to-eat fruit and convenience vegetables, alongside chilled soups and purées.
Agrial features in GTN’s overview of France’s leading fresh-produce companies, which examines the suppliers connecting agricultural production with packing, processing and retail distribution.
Across that supermarket supply chain, different products create different buying requirements. Whole vegetables require consistent grading and seasonal availability. Prepared salads add tighter demands around hygiene, refrigeration and remaining shelf life at delivery.
For buyers, the practical measures of performance remain dependable deliveries, consistent specifications and waste control. Clear communication about any future changes to product ranges, processing capacity or sourcing arrangements will also matter.
Processing and packaging broaden the retail offer
Agrial’s fresh produce division reaches beyond whole vegetables and bagged salads. In September 2024, chilled soups, purées and cooked vegetables previously sold under Créaline moved into the Florette range.
That broader portfolio connects the division with convenience-food buying as well as traditional produce procurement. It also brings different packaging, processing and shelf-life requirements into the same business.
GTN previously covered Florette’s switch from plastic soup bottles to cartons in France. The change illustrates how packaging development forms part of its retail offer alongside growing, processing and distribution.
Pomerol takes responsibility for this mix of everyday produce and prepared foods as Agrial seeks further development in France and overseas. With Faujour retiring in December, attention turns to the leadership transition and the commercial priorities she sets for the division.
Editor’s note: Based on Agrial’s announcement dated 21 September 2026, with additional GTN buyer context. The company statement is translated from French.
