The update strengthens Lidl’s loyalty offer in Spain at a time when supermarkets are using digital tools to keep shoppers engaged and help households manage grocery costs.
“Lidl Points” works through the existing Lidl Plus digital card. Customers scan the card at checkout, collect points from in-store spending, and then choose from more than 400 rewards. These include food products, cleaning items, household goods coupons and discounts on the full shop.
Lidl said customers will also receive 25 welcome points when they start using the feature. Points remain valid for 24 months from the date they are earned.
The new system adds another layer to Lidl Plus, which already includes coupons, weekly offers, the digital brochure, shopping lists, recipes, receipt history, partner-brand discounts and Lidl Pay.
For shoppers, the main change is flexibility. Instead of receiving only one type of saving, users can select rewards that match their household needs. Lidl has also added challenges and gamified activities designed to help customers collect points faster.
The launch is also part of Lidl’s wider digital strategy. By keeping the system fully inside the app, the retailer avoids physical loyalty cards and printed reward vouchers, supporting a paperless customer experience.
The move gives Lidl a stronger position in Spain retail technology, where supermarket apps are becoming central to loyalty, payments, promotions and customer data.
It also matters in the wider Spain supermarket market. Loyalty apps are no longer just discount tools. They help retailers understand shopping behaviour, personalise offers and encourage repeat visits, especially during periods when consumers are watching food spending closely.
Lidl has operated in Spain for more than 30 years and says it is now the country’s third-largest food retail operator by market share. The company has more than 730 stores, 14 logistics platforms and over 20,000 employees in Spain.
The retailer also works with around 860 national suppliers and says it purchases more than €7.9 billion worth of products from them each year, exporting more than half of that amount.
Lidl Plus was launched in 2018 and now has more than 120 million users worldwide, according to the company. The addition of Lidl Points shows how Lidl is continuing to build the app beyond simple couponing and into a broader loyalty platform.
The next test will be whether customers actively use the rewards system after the launch period. For Lidl, success will depend on keeping rewards simple, relevant and valuable enough to encourage regular app use.
Editor’s note: Based on Lidl Spain’s announcement dated 1 July 2026.
