Kraft Heinz and The Walt Disney Company have formed a multi-year strategic alliance that will bring ten Kraft Heinz brands to Disney parks, resorts, cruises and media platforms across North America from summer 2026.
The agreement covers foodservice, marketing, events and entertainment. Heinz, Philadelphia and Kraft Mac & Cheese are among the brands included, although the companies have not yet identified the full list of ten.
New menu items, branded products and guest experiences will be introduced at hundreds of dining locations across Walt Disney World Resort in Orlando, Disneyland Resort in Anaheim and Disney Cruise Line sailings departing from North America.
Heinz condiment stations and specially designed foodservice equipment will also be installed throughout Disney’s US theme parks. The companies have not disclosed the financial terms of the agreement.
The alliance extends beyond food served at Disney destinations. Kraft Heinz will gain access to opportunities involving Disney franchises, studios, streaming services and other media platforms through digital content and integrated marketing campaigns.
Heinz will provide an early look at the collaboration during D23: The Ultimate Disney Fan Event in Anaheim from 14 to 16 August. The brand plans to feature new sauces from its Sauce Vault during the event.
For Kraft Heinz, the partnership supports its strategy of expanding through foodservice and other away-from-home channels. The company has identified global brand activations, equipment innovation and higher-margin foodservice markets as areas for growth.
The agreement also gives Kraft Heinz a way to connect its foodservice presence with products already sold through supermarkets. Exposure at Disney destinations and across its media platforms could reinforce awareness of Heinz, Philadelphia, Kraft Mac & Cheese and other participating brands among grocery shoppers.
The move reflects a broader shift in the US FMCG market, where large food manufacturers are increasingly using entertainment, hospitality and live events to keep established grocery brands visible beyond the supermarket aisle.
Kraft Heinz reported approximately $25 billion in net sales for 2025 and sells brands in more than 40 countries. Disney generated revenue of $94.4 billion during its 2025 financial year.
The alliance officially launches this summer. Further menu products, marketing activations and guest experiences will be introduced across North American Disney parks, resorts and cruises during the remainder of 2026.
